The award selection process consists of 3 phases:
Phase 1: Submission of a preliminary concept describing the proposed new product and the potential impact it will have on increasing the demand for Concord grapes/concentrate.
The short proposal (1 page) must be submitted by Aug. 1 via the competition webpage form hosted by the Center of Excellence for Food and Agriculture.
Best preliminary concepts per category will be selected and announced on August 19, 2022.
Phase 2: Submission of a full proposal (maximum of 10 double-spaced pages, not including pictures and diagrams) containing specific information related to the new product: product description, intended use, list of ingredients including percent of Concord grape/concentrate, process description with process flow diagram, market potential and proposed implementation plan, price/cost evaluation and SWOT business analysis (strength, weaknesses, opportunities, and threats). Submission of a prototype is encouraged, but not required.
Dateline for submission is October 17, 2022.
Phase 3: Up to six finalists per category will be announced by November 15, 2022. Finalists will be invited to present their proposals in person at the event on December 9, 2022. Each finalist will have five minutes to present and demonstrate their product followed by five minutes of questions by the judges. Jury will be comprised of representatives of the New York State Department of Agriculture & Markets, Cornell Food Venture Center, NY Wine and Grape Foundation, New York State Center of Excellence for Food and Agriculture and other industry leaders. Winners will be selected at the end of the competition and trophies and prizes awarded.