Office of Marketing & Communications Resources

Strategic Project Brief

The strategic project brief is used to help CALS units and departments formulate a project’s concept, strategy and means of direction and execution in partnership with the CALS Office of Marketing and Communications. The form will help organize your ideas, determine the goals of a project and how to best formulate the methods of execution in a manner that will be understood clearly by the desired target audience. Project briefs are intended to define strategy, assist in planning, aid in design and structure communication. To discuss a strategic project with us, please contact cals-comm [at] cornell.edu (cals-comm[at]cornell[dot]edu).

Tools for Producing Public-Facing Materials

• CALS Brand Guide: CALS has a fully-developed visual style as well as a messaging framework to guide college personnel.
• CALS-Branded PowerPoint Template
• CALS Overview PowerPoint Deck
• Royalty-free music for video production: To support the production of Cornell promotional videos, the university now offers the online music database of Universal Production Music free to all current faculty, staff and students.
• Other royalty-free downloads: For websites below, be sure to read and adhere to all attribution guidelines shared on each site.    
  • Audio: Universal Production Music (for use in Cornell promotional productions only and not for personal use)
  • Photo: Pexels; Unsplash; StockSnap.io; Burst

Events

• How to reserve the CALS Event and Conference Kit
• How to request the dean at your CALS event: To request the dean attend or speak at your CALS event, please submit a request to asp89 [at] cornell.edu (Angie Putnam) in the Office of the Dean, 260 Roberts Hall, and copy calsdean [at] cornell.edu (calsdean[at]cornell[dot]edu).

College Handouts

• CALS Overview Handout with NYC View
• CALS Overview Handout with Global View

Official Social Media Channels

If you wish to begin a new official social media channel at CALS, or have taken over the administration of an existing channel, you will need to read through and understand that your posts via that channel are subject to the following Cornell policies:

• University Policy 4.16, University Social Media Accounts
• University Policy 4.10, Use of Cornell's Name, Logos, Trademarks, and Insignias

As well as these guidelines within the brand book at Cornell. Lastly, please notify the Cornell social media office at socialmedia [at] cornell.edu (socialmedia[at]cornell[dot]edu) that you are starting a new account and copy us at cals-comm [at] cornell.edu (cals-comm[at]cornell[dot]edu).