Brand Guide
We believe that the power of a brand for Cornell CALS lies in creating dynamic, meaningful relationships with our community that evolve over time. We hope to engage people in an ongoing dialogue that — through world-renowned research, education and outreach — establishes our role as a thought leader and the pioneer of purpose-driven science.
The CALS Brand Guide will help us express a consistent visual, verbal and strategic articulation of our college across different channels and touch points. This site is also home to the brand guidelines for Cornell AgriTech.
CALS Brand downloads
We have developed a suite of on-brand downloadable resources for use by the CALS community and partners, including logos, color palettes, fonts, templates, PowerPoint decks, letterhead, business cards, email signatures and desktop backgrounds.
CALS Brand Photography Collection
Color & typography
Brand language & messaging
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