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Brand Guide

We believe that the power of a brand for Cornell CALS lies in creating dynamic, meaningful relationships with our community that evolve over time. We hope to engage people in an ongoing dialogue that — through world-renowned research, education and outreach — establishes our role as a thought leader and the pioneer of purpose-driven science.

The CALS Brand Guide will help us express a consistent visual, verbal and strategic articulation of our college across different channels and touch points. This site is also home to the brand guidelines for Cornell AgriTech.

How can I use this site?

This site is a hub of information and resources designed to help you express the breadth and depth of the college in the things you create and the stories you tell.

It's critical that we share a clear understanding of what CALS is and use consistent language and imagery to describe, support and celebrate it. Here are some pointers to get started.