Office of Marketing & Communications
The CALS Office of Marketing and Communications provides leadership, expertise and coaching in strategic communications and branding to raise the visibility of the College of Agriculture and Life Sciences and its world-renowned scientific discoveries and thought leadership.
We tell the stories and show the impact of CALS' life-changing research, education, outreach and experiences through a digital-first strategy that leverages campus partnerships and news media to reach key audiences, which include current and prospective students, faculty and staff, alumni and state and federal partners.
Popular Help Topics
While the Office of Marketing and Communications does not offer video production services, we’re happy to recommend vendors for your project. Contact us at cals-comm [at] cornell.edu.
Our team oversees the content and design of the CALS core web properties and works closely with others throughout CALS who maintain webpages, including the CALS Office of Information Technologies. Contact us at calsweb [at] cornell.edu.
Written effectively, op-eds can be a great way to connect your research or subject matter expertise to real-world issues or newsworthy events. We offer important guidelines that will help you draft a piece that’s attractive to online and print publications.
Who We Are
CALS Communicator Series
The CALS Communicator Series is an event series hosted during the academic year by the CALS Marketing and Communications team for CALS staff who have communications or marketing duties. The series provides discussions of best practices, training, case studies and insights into the editorial flow of the college and university. If you would like to be added to the invite list, please email us at cals-comm [at] cornell.edu.
Due to COVID-19 event restrictions, this semester's sessions will be hosted exclusively on Zoom, with no in-person attendance option.
Fall 2020 Schedule:
Tips & Tricks for Remote Video Production
Friday, 9/25 | Zoom | 10 - 11 a.m.
Video production has become a challenge in the age of COVID-19 rules and regulations. Unable to bring freelance videographers onto campus or meet students, faculty or staff to film in-person, the only option is to bring video production projects in-house. But where to begin? Joining us with an extensive background in film and media production, Brynn Wilkins, undergraduate program coordinator in our Department of Food Science, will share tips and tricks for in-house video projects. Register for this session today.
Meet the CALS Marketing and Communications Team
Wednesday, 10/14 | Zoom | 10 - 11 a.m.
New year, new communicators! Join the CALS Marketing and Communications team for an informal meet and greet to connect with communicators from across the college. The final 20 minutes will be reserved for a Q&A and/or open discussion on any communications topics. Register for this informal networking opportunity.
The CALS Editorial Strategy
Thursday, 11/12 | Zoom | 10 - 11 a.m.
Join us for a session led by Jana Wiegand, MarComm content manager, as she offers an in-depth explanation of MarComm's editorial strategy and how CALS communicators can plug in. She will share CALS' priorities for editorial coverage, discuss the value in audience-based content decisions, highlight new ways to repurpose print content for a digital world with the help of new website widgets, and more. Register for this editorial strategy discussion.
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