Here’s a quick general guide:
I’m not sure which wordmark variation I should use.
Read more about the wordmark variations or contact us directly at cals-comm [at] cornell.edu.
I’m creating something for digital or screen display, like a presentation, image or document that will primarily be seen online.
Use PNG or JPG files. PNG files are ideal for digital documents such as web pages and digital presentations. Their transparent backgrounds make them especially useful for places where a transparent background is required (like over a field of color). PNGs also won’t get grainy or blurry when uploaded. JPGs will also work really well on the web provided they are not too large in file size.
I’m using Microsoft Office or another word or layout editor to create something to print out, like a letter or informal flyer.
Use JPGs for Word documents that you intend to print, or for any projects that require printing at a low-to-medium resolution.
I’m creating something really nice or big for an event, for marketing, or for a big sign.
Go with EPS files. They’re designed to produce high-resolution graphics for print, and you can scale EPS files and they won’t lose resolution. EPS files, much like PDFs, can be opened in several different applications, including but not limited to Adobe Creative Cloud products.
Still not sure? Reach out to us!