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Welcome to our brand guide

We believe that the power of a brand for Cornell CALS lies in creating dynamic, meaningful relationships with our community that evolve over time. We hope to engage people in an ongoing dialogue that—through world-renowned research, education, outreach, communications, events, experiences and digital interactions—establishes our role as a thought leader and the pioneer of purpose-driven science.

The Brand Guide will help us express CALS to the world by reinforcing who we are to our audiences, the values and issues that are important to us, the incredible range of our pursuits and how we aspire to change the world. These tools guide a consistent visual, verbal and strategic articulation of CALS across different channels and touch points. This site is also home to the brand guidelines for Cornell AgriTech.