What We Do

News & Media Relations

The News and Media Relations unit services CALS faculty, staff and students by providing news and feature coverage of research, teaching and extension and outreach news.  We write and edit a wide variety of content for the Cornell Chronicle as well as our college-wide publications, websites and social media platforms. 

We coordinate with the Cornell Media Relations Office to distribute news releases and tip sheets for reporters and other entities. We also assist journalists who request information or interviews of CALS' personnel. 

Marketing, Branding & Creative Services

The Marketing and Communications office directs the college's strategic messaging, visual identity guidelines and manages the college's brand. Materials produced by administrative and academic units, as well as faculty and staff, should follow our brand guidelines. Our team produces various print and digital materials for the college to meet the dean's strategic goals. We also offer consultations on your projects for brand compliance, design best practices, creative or distribution strategy as well as provide referrals to creative freelancers/vendors. 

Digital Strategy & Support

The Digital Strategy unit maintains and develops strategies for CALS' digital properties, including our email newsletters, mass email distributions, and email marketing programs. The unit also manages and supports the CALS website ecosystem, which consists of approximately 60 websites representing our departments and academic programs as well as the "core" college website.

Strategic, Issue, Crisis Communications

Our team provides leadership and expertise in strategic, issue or crisis communications to college leadership, department chairs, faculty and staff. Please cals-comm [at] cornell.edu (reach out to us) if you are in need of advice or council on any communications or public-facing issue. 

Event Support

Our team manages strategic events on behalf of the office of the dean and the college's leadership team. We can consult on best practices for department or program events and advise on marketing strategy.

Channel Management

Through our owned channels, we tell the stories and show the impact of CALS' life-changing research, education and outreach through a digital-first strategy that leverages campus partnerships and news media to reach key audiences, which include current and prospective students, faculty and staff, alumni and state and federal partners.