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  • Global Development Section
  • Global Development

Despite Nigeria's abundant resources and thriving population exceeding 200 million people, the country faces a stark reality. A staggering 133 million individuals endure severe multidimensional poverty and grapple with food insecurity. This pressing issue is further exacerbated by the alarming loss of almost half of the annual food-crop production. In response to this urgent crisis, John Babadara, a 2022-23 Hubert H. Humphrey Fellow at Cornell and founder of Tomatrix Nigeria, channels his efforts towards pioneering innovative solutions that address rural poverty and effectively mitigate food losses. In this field note, John demonstrates how leveraging socio-innovations and value chain approaches can reduce food loss and transform global agrifood systems.

New opportunities for Nigerian tomato farmers

Tomatoes hold immense significance not only in Nigerian cuisines but also as a major agricultural commodity in the country. Over 200,000 smallholder farmers cultivate tomatoes in Nigeria, positioning the country as the second-largest producer in Africa and the 12th globally. This versatile crop constitutes 20 percent of Nigeria's daily vegetable consumption, with annual market demand of approximately 2.3 million metric tonnes. Meanwhile, farmers across the country endure postharvest losses exceeding 45 percent, resulting in a supply deficit of approximately 500,000 metric tonnes. This not only constitutes economic losses but also an inefficient use of natural resources.

Following the 2015 Nigeria tomato crisis triggered by the devastating Tuta absoluta pest, significant investments were made in tomato production and pest management. A consequential outcome of increased production has been the surge in tomatoes ending up in landfills and dumpsites nationwide. Ironically, Nigeria is a big importer of tomato concentrates and paste to meet local demand in its offseason. The primary drivers of tomato postharvest losses in Nigeria are inadequate infrastructure, a weak policy environment, low-value addition, and limited market access.

Despite efforts to boost offtake levels, the consumer markets can only absorb a fraction of the supply in the peak production stages. To address this challenge, there is a need to streamline the supply chain by enhancing and allocating investments towards value-addition within the local communities, specifically during the post-harvest period. This approach would prolong the shelf-life of fresh produce with the potential to enhance the livelihoods of rural farmers, mitigate food loss and ensure year-round access to this important vegetable.

Northern Nigeria in particular is a key agricultural region with high production of fruits and vegetables, while unfortunately also grappling with high rates of poverty and undernutrition. Recognizing the critical significance, the Nigerian Government, along with international partners like USAID, GIZ, HortiNigeria and local actors like Tomatrix Nigeria, have prioritized the development of the horticulture value chain. This could help address food and nutrition insecurity while simultaneously alleviating rural poverty.

Cornell-based collaboration to advance food loss reduction and improve rural livelihoods

To advance Nigeria’s efforts, I founded Tomatrix Nigeria in 2019, a community-driven social enterprise with a mission to reduce rural poverty and address food loss through enterprising solutions, innovation and bold actions. 

At Cornell Agritech’s Food Venture Center (CFVC) and New York State Center of Excellence for Food and Agriculture in Geneva, I am working with a team of experts to identify technologies and techniques to accelerate efforts to address postharvest losses and provide much-needed assistance to rural farmers. Recognizing the unique challenges posed by Nigeria’s infrastructural and policy landscape, forging partnerships with industry experts and researchers can yield more tailored and context-specific solutions that align with the needs of farmers and local industries in Nigeria.

The collaboration between Cornell, CFVC, and small-scale food enterprises in New York State is beyond remarkable. Small enterprises, which primarily source their raw materials from family farms in the state, collaborate with product development experts at CFVC to bring their innovative concepts to market. Witnessing such synergy, there is a tremendous opportunity to reduce food loss and promote regional economic development in Nigeria. This type of collaboration holds vast potential for long-term benefits not only for farmers and entrepreneurs, but also enrich students, university faculty, and the agriculture industry.

At Cornell, I also had the opportunity to collaborate with two undergraduate research assistants in Global Development, Sarah Langleben ’24 and Kristen Ikle ’24, as part of the inaugural Humphrey PACT (Practitioner - Assistant - Collaborative - Training) Program. The Humphrey PACT program pairs undergraduate students in Global Development with Hubert H. Humphrey Fellows to work on a research endeavor in the fields of agriculture, rural development, and natural resource management. In this mutually beneficial exchange, Humphrey Fellows get support from students, while students gain direct experiences with real-world development projects. 

Our research questions were focused on viable social enterprise models for Nigeria, startup funding, and communication strategies. In the long-term, this research seeks to identify, document and disseminate a sustainably scalable model to tackle rural poverty in developing countries like Nigeria. 

Promoting enterprising solutions, reducing food loss

Like in the United States, small-scale food entrepreneurs in Nigeria can benefit from access to commercial kitchens and small-batch co-packers. The scarcity of essential infrastructure poses a significant challenge for visionary food entrepreneurs in Nigeria, as it hinders their ability to co-manufacture products and validate their concepts to gain market traction. Consequently, their potential contributions to postharvest loss reduction are limited. Nigeria would benefit vastly from establishing commercial kitchens and food co-packers. These will play crucial roles in the rapid scaling of aspiring entrepreneurs, reduce food loss and propel the economic growth of rural areas. 

Linking farmers, especially women and youth who are key actors in Nigeria's fruit and vegetable sector, to enterprising hubs for value addition will play a pivotal role in reducing food loss and creating new income opportunities. The staggering postharvest losses represent substantial financial setbacks, depriving the Nation of much-needed resources. Enhancing value-chain activities would alleviate this colossal food loss and channel monetary value directly into the farmers’ pockets. Furthermore, improving postharvest practices among smallholder farmers will improve their market position. These concerted efforts will not only contribute to reducing food loss but also pave a pathway for rural people to achieve greater economic prosperity.

About the author

Humphrey Fellow, 2022-23

John Babadara

  • Home country: Nigeria
  • Specialization: Agribusiness value chain systems; Business development; Climate-smart agriculture initiatives
  • Current role: Founder of Tomatrix Nigeria; Program Associate at Precision Development Inc. (PxD)
Babadara headshot

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