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David Wooten, professor of marketing, Charles H. Dyson School of Applied Economics and Management, College of Business

Academic focus: Self-presentation and consumption, social influences on consumption, word of mouth and competitive shopping.

Previous position: Marketing area chair, faculty director of diversity, the Alfred L. Edwards Collegiate Professor, and a professor of marketing at the Stephen M. Ross School of Business, University of Michigan

Academic background: B.A., J. Mack Robinson College of Business, Georgia State University; M.B.A and Ph.D., Stephen M. Ross School of Business, University of Michigan

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Relevance Urban agriculture plays an increasingly important role in New York State’s food system, particularly in New York City where growers operate on limited land and serve diverse markets. Producers must identify crop varieties that perform...

  • Cornell Cooperative Extension
Mark Sorrells in front of small grains field

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For 12,000 years, wheat has been the bread of life; its discovery sparked the beginnings of agriculture, which enabled human flourishing across the globe. For farmers in New York’s humid climate, growing small grains like wheat, oats, barley and...
  • Campus Area Farms
  • Cornell University Agricultural Experiment Station
  • School of Integrative Plant Science