The College of Agriculture and Life Sciences has embarked for the first time on a college-wide brand exploration process, and you are invited to stay connected during this exciting project.
CALS has partnered with IDEO, a renowned brand and innovation agency, to guide the brand exploration effort. The goal of the project is to better understand current perceptions of CALS and identify ways to more accurately define the college for current community members, external audiences, stakeholders, and the university as a whole.
You are encouraged to stay connected throughout the project by visiting marcomm.cals.cornell.edu, and by subscribing to weekly project updates.
