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  • Charles H. Dyson School of Applied Economics and Management
Sylvia Hristakeva, assistant professor, Marketing and Management Communication, Dyson School of Applied Economics and Management

Academic focus:

Quantitative marketing, industrial organization.

Research summary:

My primary research provides policy and managerial implications on the role of vertical relations between producers and suppliers in shaping market competition. For example, I add empirical insights on how vertical contracts, such as slotting fees, affect product availability and retail prices. A separate line of research answers policy-relevant questions related to consumers’ heath choices, looking at 1) what drives nutrition choices by consumers and 2) what are the effect of advertising on consumers’ adherence to prescription medication and subsequent effects on health outcomes?

Learn more about Sylvia.

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