The Goichman name has been associated with Cornell’s enology and viticulture program since 2009, when businessman Larry Goichman ‘66 and his wife, Jennifer, endowed the first professorship of enology and viticulture at the New York State Agricultural Experiment Station (NYSAES) in Geneva.
The couple’s experience with winemaking began decades earlier, while raising a family in Stamford, Conn. “We crushed the grapes, fermented the juice and made labels with the kids,” Larry Goichman said. “Everyone should try it. You start to appreciate people who can actually do it well.”
Now the Goichmans have increased their commitment to the endowment and the Geneva station, enabling a Goichman Family Directorship of the New York State Agricultural Experiment Station…
