Roger Morse

Roger Morse has over 20 years of progressive hands on food manufacturing leadership experience, building systems, developing people and plant operations.  He’s worked in all aspects of Operations at Red Jacket Orchards in Geneva, NY.  In 2015, Roger was tapped by Cheribundi, Inc. to manage all aspects of Plant Operations to meet their aggressive sales growth goals.  

Roger grew up on his family’s 100-acre beef cattle farm in central New York State.  A ’93 CALS Alum, he lives in Canandaigua, NY with his wife Jennifer and their two children, Zach and Samaya.  They enjoy all that the Finger Lakes region has to offer from hiking, biking and kayaking to skiing and snowshoeing, as well as, of course, the local food and beverages.  

What excites you most about your role with CFVC and the pilot plant?  

The opportunity to work with a World Class team of staff and scientists to assist companies and entrepreneurs bring new products and processes to reality.

What has been most gratifying during your career in the food/beverage industry?  

Working with great people to launch new products and programs with partners, either internal or external.