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Geoffrey Fisher has been named an inaugural New Innovator Award winner from the Foundation for Food and Agriculture Research (FFAR).

Fisher, assistant professor in the Charles H. Dyson School of Applied Economics and Management and the Donald W. Watros Sesquicentennial Faculty Fellow, joined Cornell in 2015.

Fisher’s research relates to marketing and neuroeconomics. His experiments use a variety of eye-tracking techniques to further the understanding of how attention to particular food attributes—things like packaging, healthiness, tastiness, and calories—relates to dietary choices.

FFAR named Fisher a New Innovator in the category of Nutrition and Healthy Food Choices. He joins eight other award recipients in categories related to global access to food and sustainable agriculture. FFAR will award a total of $4.8 million over five years for research.

“The award allows me to bridge the gap between stylized dietary choices that take place in the lab and real world behaviors,” Fisher said of the honor. “I plan to use mobile eye tracking technology to better understand how we make decisions in environments like grocery stores and restaurants.”

Sally Rockey, executive director of FFAR, spoke of the “extraordinary promise” of research such as Fisher’s. “I am confident that these awards will propel the inaugural class of New Innovators in Food and Agriculture Research down the fast track to success in their respective fields and I look forward to following their progress toward transformative food and agriculture discoveries,” Rockey said.

You can learn more about FFAR here.

Melanie Cordova is communications coordinator for the College of Agriculture and Life Sciences.

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