This fact sheet authored by PRO-DAIRY business management specialist Mary Kate MacKenzie was shared in the April 2025 PRO-DAIRY e-Leader newsletter, distributed to an email list of nearly 7,000 dairy producers, agriservice, and legislators.
In April of 2022, New York State expanded the farmer investment tax credit (ITC) to be worth 20 percent of eligible capital investment. For property placed in service on or after January 1, 2023, the ITC is fully refundable for taxpayers who earn more than two-thirds of their gross income from farming. Many asset types are eligible for the ITC, so long as they have a useful life of four years or more and are used primarily in agricultural production. Investments in land, passenger vehicles, and buildings used for other purposes (e.g. farmworker housing) are ineligible at this time.
Expansion of the ITC has generated enthusiasm among producers who rightly view it as an incentive to reinvest in their farms. However, in some cases this enthusiasm may be inflated by cognitive biases known as the “scarcity effect” and the “money illusion”. Studies in human psychology show that people place a higher subjective value on things that are perceived to be scarce or limited in availability. Based on this research, marketing firms use the scarcity effect to stimulate consumer demand and drive impulsive purchasing decisions by deliberately creating temporary conditions of scarcity. The short-lived price discounts applied to a wide range of products on Cyber Monday illustrate how online retailers use the scarcity effect to drive billions of dollars of consumer purchases in a single day.
The money illusion refers to the tendency to focus on the face value of money rather than its true purchasing power. For example, consider an employee who receives a 3 percent pay raise and is happy to deposit a larger paycheck into their account each week. If the rate of inflation is 5 percent, then that employee’s purchasing power has declined, even as the dollar value of their paycheck increased.
In theory, the ITC could trigger these biases to influence capital investment decisions on farms. The ITC is currently legislated to continue through 2027. If farm managers perceive the tax credit to be a time-limited resource, they may place a higher subjective value on it, feeling a sense of urgency to take advantage of the credit before it goes away. If managers focus on the face value of the 20 percent credit rather than its purchasing power, they will overestimate the credit’s true worth. The following example demonstrates how farm managers can determine the real economic value of the ITC at the time an asset is purchased to support sound investment decisions.
EXAMPLE
Assume that a New York dairy bought a new chopper for $800,000 in June of 2024, knowing the investment would trigger a $160,000 refundable tax credit. If the farm operator claims to have purchased the $800,000 chopper for only $640,000, we can infer that he has been misled by the money illusion. To calculate the real cost of the copper at the time of purchase, the farm must account for future tax implications of the credit, and for the time value of money.
Most would agree that $100 today is worth more than $100 a year from now. The time value of money reflects the fact that $100 today can be invested for a financial return, and that $100 a year from now will have less purchasing power due to inflation. This concept applies to the ITC due to the lag between the time when a farm makes an investment and the time when it receives the credit. Using a net present value framework, the future value of the tax credit can be discounted to its value at the time of the investment, given some assumptions about the farm’s annual discount rate and how long it will take for the credit to arrive.
Not only must farms wait to receive the ITC, but they must also pay tax on it. For example, the farm that purchased the $800,000 chopper in 2024 might receive their $160,000 credit in 2025, then pay federal income tax on the refundable portion of the credit in 2026. The amount of tax owed will depend on how much of the credit was refunded, and on the taxpayer’s marginal tax rate.