Natalie Bazarova
Associate Vice Provost, Office of the Vice President for Research and Innovation, Office of the Provost
Professor, Department of Communication
Professor Bazarova leads the Cornell Social Media Lab (SML), which investigates the dynamic relationship between communication technology and social behavior across various socio-technical contexts. The SML’s work involves designing, implementing, and evaluating interventions to enhance online privacy and safety, promote digital and AI literacy, and encourage prosocial behaviors in social media. By integrating multidisciplinary perspectives, her research examines how people interact with new affordances and modalities of communication technologies and the resulting changes and effects on people’s well-being and social behaviors. These insights have informed her work on building and evaluating tools and interventions to promote safe and productive engagement with technologies for youth and other vulnerable populations, including asylum seekers and refugees, older adults susceptible to information manipulation and cybersecurity risks, teenagers who have experienced digital harms and abuse, and people with psychological distress and history of self-injury. She directs Social Media TestDrive, an experiential digital literacy program dedicated to teaching youth digital literacy skills, and co-directs the Digital and AI Literacy Initiative, whose goal is to design, evaluate, and disseminate community-driven and evidence-based solutions that promote the public’s critical and informed engagement with technologies.
Education
- PhD, Cornell University
Awards & Honors
- Top Paper Award (2020), Communication and Technology Division, International Communication Association
- Facebook Privacy Research Award (2020) for Developing Novel Interventions for Diverse Populations, Contexts, and Data Types
- NSF Secure and Trustworthy Cyberspace EAGER Award (2020) "Addressing social media-related cybersecurity and privacy risks with experiential learning interventions"
- Faculty Excellence in Undergraduate Research Mentoring (2019), CALS, Cornell
- Cornell Institute of Social Sciences Collaborative Project Award (2018) “Prosocial Behaviors in Social Media”, 2018-2021.
- PRYDE Award (2017) for Productive Social Media Use for 4-H programs in New York State, Cornell University
- Top Four Paper Award (2017), Human Communication and Technology Division, NCA
Courses Taught
- COMM 3400/INFO 3400: Social Behavior and Technology
- COMM 6460: Human Communication and Technology
- COMM 4980: Communication Teaching Experience
- COMM 2990: Directed Research Experience
- COMM 7970: Graduate Independent Study
- INFO 4900: Independent Reading and Research
- COMM 4990: Independent Research
- COMM 2820: Research Methods in Communication Studies
Contact Information
489C Mann Library Building
Ithaca, NY 14853
nnb8 [at] cornell.edu
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Additional Links
Selected Publications
Shea, A. L., Omapang, A. K. B., Cho, J.Y., Ginsparg, M.Y., Bazarova N. N., Hui, W., et al. (2025) Beyond ad hominem attacks: A typology of the discursive tactics used when objecting to news commentary on social media. PLoS One 20(8): e0328550. https://doi.org/10.1371/journal.pone.0328550
Zhao, P., Bazarova, N., Bae, I., Hui, W., Kizilcec, R. & Margolin, D. (2025). Restorative justice appeals trump retributive vigilance on social media, PNAS Nexus, 4(9) https://doi.org/10.1093/pnasnexus/pgaf255
- Valle, N., Zhao, P., Freed, D., Gorton, K., Chapman, A. B., Shea, A. L., & Bazarova, N. N. (2025). Towards a Critical Framework of Social Media Literacy: A Systematic Literature Review. Review of Educational Research, 95(4), 701-746. https://doi.org/10.3102/00346543241247224
- Freed, D., Bazarova, N., Consolvo, S., Cosley, D., & Gage Kelley, P. (2025). PROTECT: A Framework to Foster Digital Resilience for Youth Navigating Technology-Facilitated Abuse. Social Sciences, 14(6), 378. https://doi.org/10.3390/socsci14060378
- Freed, D., Consolvo, S., Cosley, D., Kelley, P., Ricart, E., Thomas, K. & Bazarova, N. (2025) Help-seeking and Coping Strategies for Technology-facilitated Abuse Experienced by Youth. Proc. ACM Hum.-Comput. Interact. 9(2), https://doi.org/10.1145/3710992
Zou, W., Yang, Q., DiFranzo, D., Chen, M., Hui, W. & Bazarova, N. (2024) Social Media Co-pilot: Designing a chatbot with teens and educators to combat cyberbullying, International Journal of Child-Computer Interaction. 41. https://doi.org/10.1016/j.ijcci.2024.100680
Zou, W., Yang, Q., DiFranzo, D., Chen, M., Hui, W. & Bazarova, N. (2024) Social Media Co-pilot: Designing a chatbot with teens and educators to combat cyberbullying, International Journal of Child-Computer Interaction. 41. https://doi.org/10.1016/j.ijcci.2024.100680
- Zou, W., Drake, A., Masur, P., Whitlock, J., & Bazarova, N. (2024). Examining learners' engagement patterns and knowledge outcome in an experiential learning intervention for youth's social media literacy. Computers & Education. 216. https://doi.org/10.1016/j.compedu.2024.105046
- Shea, A. L., Omapang, A. K., Cho, J. Y., Ginsparg, M. Y., Bazarova, N., Hui, W., Kizilcec, R. F., Tong, C., & Margolin, D. (2024). Discursive objection strategies in online comments: Developing a classification schema and validating its training. ArXiv. https://arxiv.org/abs/2405.08142
- Hedderich, M., Bazarova, N., Zou, W., Shim, R., Ma, X., & Yang, Q. (2024). A Piece of Theatre: Investigating How Teachers Design LLM Chatbots to Assist Adolescent Cyberbullying Education. In Proceedings of the 2024 CHI Conference on Human Factors in Computing Systems (CHI '24). Association for Computing Machinery, 1–17. https://doi.org/10.1145/3613904.3642379
- Zhao, P., Bazarova, N., Bae, I., DiFranzo, D., Hui, W., Kizilcec, R. F., & Margolin, D. (2024). Follow-up: “Retributive” vs. “Restorative:” The Audience’s Reactions toward Different Objection Strategies against Offenses on Social Media. https://doi.org/10.17605/OSF.IO/SE72W
- Zhao, P., Bazarova, N., DiFranzo, D., Hui, W., Kizilcec, R. & Margolin, D. (2023). Standing up to problematic content on social media: which objection strategies draw the audience’s approval?, Journal of Computer-Mediated Communication, 29(1), https://doi.org/10.1093/jcmc/zmad046
- Purington Drake, A., Masur, P. K., Bazarova, N. N., Zou, W., & Whitlock, J. (2023). The youth social media literacy inventory: Development and validation using item response theory in the US. Journal of Children and Media, 17(4), 467–487. https://doi.org/10.1080/17482798.2023.2230493
- Zhao, P., Bazarova, N., Valle, N. (2023).Digital parenting divides: the role of parental capital and digital parenting readiness in parental digital mediation, Journal of Computer-Mediated Communication, 28(5). https://doi.org/10.1093/jcmc/zmad032
- Bazarova, N. & Zhao, P. (2023). Individualistic Privacy Theories.
The Routledge Handbook of Privacy and Social Media, 1, https://doi.org/10.4324/9781003244677 - Freed, D., Bazarova, N., Consolvo, S., Han, E., Kelley, P., Thomas, K., & Cosley, D. (2023). Understanding Digital-Safety Experiences of Youth in the U.S. In Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery, 191, 1–15. https://doi.org/10.1145/3544548.3581128
- Masur, P. K., Bazarova, N. N., & DiFranzo, D. (2023). The Impact of What Others Do, Approve Of, and Expect You to Do: An In-Depth Analysis of Social Norms and Self-Disclosure on Social Media. Social Media + Society, 9(1). https://doi.org/10.1177/20563051231156401
- Pilato, T.C., Taki, F., Sbrollini, K., Bazarova, N., et al. Knowledge of legal rights as a factor of refugee and asylum seekers’ health status: a qualitative study. BMJ Open 2023;13:e063291. doi:10.1136/ bmjopen-2022-063291
- Kruzan KP, Whitlock J, Chapman J, Bhandari A, Bazarova N. (2023). Young Adults’ Perceptions of 2 Publicly Available Digital Resources for Self-injury: Qualitative Study of a Peer Support App and Web-Based Factsheets. JMIR Formative Research. doi: 10.2196/41546
- Freed, D., Bazarova, N. N., Consolvo, S., Han, E., Kelley, P. G., Thomas, K., & Cosley, D. (2023). Understanding digital-safety experiences of youth in the US In Proceedings of the 2023 CHI conference on human factors in computing systems.
- Bhandari, A., Freed, D., Pilato, T., Taki, F., Kaur, G., Yale-Loehr, S., Powers, J., Long, T., & Bazarova, N. (2022). Multi-stakeholder Perspectives on Digital Tools for U.S. Asylum Applicants Seeking Healthcare and Legal Information. Proc. ACM Hum.-Comput. Interact. 6, CSCW2, 529. https://doi.org/10.1145/3555642
- Purington, A., Masur, P. K., Bazarova, N., Zou, E. W., & Whitlock, J. (2022). The Youth Social Media Literacy Inventory: Development and Validation Using Item Response Theory. https://doi.org/10.31235/osf.io/wfnd7
- Zhao, P., Bazarova, N., Margolin, D., Kizilcec, R. F., DiFranzo, D., Hui, W., & Bae, S. (2022). The Effects of Objections on the On-Looking Audience on Social Media. https://doi.org/10.17605/OSF.IO/AZE5X
- Taylor, S., Zhao, P., & Bazarova, N. (2022.) Social media and close relationships: a puzzle of connection and disconnection. Current Opinion in Psychology, 45, https://doi.org/10.1016/j.copsyc.2021.12.004
- Chang, P. F., Bazarova, N. N., & Wethington, E. (2022). How Older Adults with Chronic Pain Manage Social Support Interactions with Mobile Media. Health Communication, 37(3), 384–396. https://doi.org/10.1080/10410236.2020.1846272
- Kruzan K, Whitlock J, Bazarova N, Bhandari A, Chapman J. (2022.) Use of a Mobile Peer Support App Among Young People With Nonsuicidal Self-injury: Small-scale Randomized Controlled Trial JMIR Form Res ;6(1):e26526 URL: https://formative.jmir.org/2022/1/e26526 DOI: 10.2196/26526
- DiFranzo, Dominic ; Bazarova, Natalya N. ; Bhandari, Aparajita & Ozanne, Marie (2022). Shall AI moderators be made visible? Perception of accountability and trust in moderation systems on social media platforms. Big Data and Society. 9(2).
- Wang Liao, Natalya N. Bazarova, Y. Connie Yuan, Poppy L. McLeod. (2021). "How Has Technology Changed Group Communication? A Keyword Analysis of Research on Groups and Technology", The Emerald Handbook of Group and Team Communication Research, Stephenson J. Beck, Joann Keyton, Marshall Scott Poole
- Kaylee Payne Kruzan, Natalya N. Bazarova, and Janis Whitlock. (2021). Investigating Self-injury Support Solicitations and Responses on a Mobile Peer Support Application. Proc. ACM Hum.-Comput. Interact. 5, CSCW2, 354. https://doi.org/10.1145/3479498
- Bhandari, A., Ozanne, M., Bazarova, N. N., & DiFranzo, D. (2021). Do you care who flagged this post? Effects of moderator transparency on bystander behavior. Journal of Computer-Mediated Communication, 00, 1-17.
- Kruzan, K., Whitlock, J., & Bazarova, N. N. (2021). Examining the relationship between use of a mobile peer-support application and self-injury outcomes. A longitudinal mixed-method study. Journal of Medical Internet Research Mental Health (JMIR), 8(1):e21854.
- Masur, P., DiFranzo, D., & Bazarova, N. (2021). Behavioral contagion on social media: Effects of social norms, design interventions, and critical media literacy on self-disclosure. PLoS ONE 16(7): e0254670.
- Bazarova, N. N., & Masur, P. (2020). Towards an integration of individualistic, networked, and institutional approaches to online disclosure and privacy in a networked ecology. Current Opinion in Psychology, 36, 118–123.
- Chang, P., Bazarova, N. N., & Wethington, E. (2020). How older adults with chronic pain manage social support interactions with mobile media health communication. Health Communication, 8, 1–13. doi: 10.1080/10410236.2020.1846272
Natalie in the news
News
In two recent papers, Cornell researchers identified seven distinct strategies commenters employ when objecting to content online, noting that reputational attacks are most common but that moral appeals are viewed more favorably.
- Communication
News