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ENOCERT 202 Certification Course: Tasting Room Sales Strategies
Overview: Most consumers’ first contact with the New York wine industry is in a tasting room, so understanding their interests, motivations, and educational needs is key to promoting the industry as a whole and increasing individual sales. In this course, participants will learn how to engage guests to create a fun and profitable tasting room experience.
Learning Objectives:
1. To understand the most common types of wine consumers and their buying habits
2. To understand the factors driving tasting room sales in New York
3. To understand how to build a positive consumer experience
Date & Time
January 25, 2021
12:00 am - 12:00 pm
More information about this event.
Contact Information
Mrs. Cortni Stahl Program/Extension Aide
- ckm53 [at] cornell.edu
Speaker
Dr. Anna Katharine Mansfield Associate Professor of Enology
- akm87 [at] cornell.edu
Chris Gerling Extension Associate
- cjg9 [at] cornell.edu
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