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  • Food Science
  • Cornell Agritech
  • Cornell Craft Beverage Institute

New Online format

ENOCERT 202 Certification Course: Tasting Room Sales Strategies

Overview: Most consumers’ first contact with the New York wine industry is in a tasting room, so understanding their interests, motivations, and educational needs is key to promoting the industry as a whole and increasing individual sales.  In this course, participants will learn how to engage guests to create a fun and profitable tasting room experience.

Learning Objectives:
1. To understand the most common types of wine consumers and their buying habits
2. To understand the factors driving tasting room sales in New York
3. To understand how to build a positive consumer experience

Date & Time

January 25, 2021
12:00 am - 12:00 pm

More information about this event.

Contact Information

Mrs. Cortni Stahl Program/Extension Aide

  • ckm53 [at] cornell.edu

Speaker

Dr. Anna Katharine Mansfield Associate Professor of Enology

  • akm87 [at] cornell.edu

Chris Gerling Extension Associate

  • cjg9 [at] cornell.edu

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