New Online format
ENOCERT 202 Certification Course: Tasting Room Sales Strategies
Overview: Most consumers’ first contact with the New York wine industry is in a tasting room, so understanding their interests, motivations, and educational needs is key to promoting the industry as a whole and increasing individual sales. In this course, participants will learn how to engage guests to create a fun and profitable tasting room experience.
1. To understand the most common types of wine consumers and their buying habits
2. To understand the factors driving tasting room sales in New York
3. To understand how to build a positive consumer experience
Date & Time
January 25, 2021
12:00 am - 12:00 pm
More information about this event.
Mrs. Cortni Stahl Program/Extension Aide
- ckm53 [at] cornell.edu
Dr. Anna Katharine Mansfield Associate Professor of Enology
- akm87 [at] cornell.edu
Chris Gerling Extension Associate
- cjg9 [at] cornell.edu
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