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'Locally grown' broccoli looks, tastes better to consumers
But the New York broccoli fared much better in a subsequent series of tests. It earned the highest marks for flavor and consumers were willing to pay more for it – on par with the California variety. What changed? The second group was told the...
  • Cornell AgriTech
  • Charles H. Dyson School of Applied Economics and Management
  • School of Integrative Plant Science