Jamal Uddin is a media and health communication scholar who studies how media, technology, and digital platforms influence health behavior and advance equitable health outcomes. His work focuses on communication strategies such as health campaigns, message framing, and community engagement. He directed TickAlert Tompkins, a student-driven campaign with the Tompkins County Whole Health Department that increased local awareness and prevention of tick-borne disease. He also investigates how emerging technologies, including social media and generative AI, shape risk perception, preventive practices, and access to health information.
His research employs social scientific and computational methods to examine health behavior in global and cultural contexts. Current projects include studies of maternal health decision-making in Bangladesh, community health practices among immigrant populations, and evaluations of digital health promotion campaigns. These efforts demonstrate how theory-driven, community-based communication can address pressing public health challenges.
Jamal extends his scholarship beyond research by engaging directly in health promotion. He founded Safe Delivery Rights, a digital platform with more than 80,000 followers that provides Bengali-speaking women with maternal health information and advocacy to reduce unnecessary cesarean sections. At Cornell, he integrates these applied experiences into his teaching, mentoring students through experiential learning, campaign design, and collaborative research that bridges communication, technology, and public health.
