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Michael Shapiro

Professor Emeritus, Department of Communication

Selected Publications

 

  • Zhou, S., & Shapiro, M. A. (2021). Effects of Egocentric Projection and Identification on Narrative Persuasion in Foodborne Illness Messages. Journal of Health Communication, 25(12), 931-942. doi:https://doi.org/10.1080/10810730.2020.1868627

  • Shapiro, M. A. (2020). Memory, Measurement of. In J. Van den Bulck (Ed.), The International Encyclopedia of Media Psychology: Wiley-Blackwell. https://doi.org/10.1002/9781119011071.iemp0028

  • Shapiro, M. A. (2020). Cognitive Biases and Heuristics. In J. Van den Bulck (Ed.), The International Encyclopedia of Media Psychology: Wiley-Blackwell. https://doi.org/10.1002/9781119011071.iemp0066

  • Zhou, S., Shapiro, M. A., & Wansink, B. (2017). The audience eats more if a movie character keeps eating: An unconscious mechanism for media influence on eating behaviors. Appetite, 108(1), 407-415. doi:http://dx.doi.org/10.1016/j.appet.2016.10.028

  • Zhou, S., & Shapiro, M. A. (2017). Reducing resistance to narrative persuasion about binge drinking: The role of self-activation and habitual drinking behavior. Health Communication, 32(10), 1297-1309. doi:10.1080/10410236.2016.1219931

  • Kim, H. K., & Shapiro, M. A. (2016). When bad things happen to a protagonist like you: The role of self in resistance to negatively framed health narratives. Journal of Health Communication, 1227-1235 doi:10.1080/10810730.2016.1240268

  • Shapiro, M. A. (2017). Generalizability. In The International Encyclopedia of Communication Research Methods: John Wiley & Sons, Inc. 10.1002/9781118901731.iecrm0110

  • Lee, T. K., & Shapiro, M. A. (2016). Effects of a story character’s goal achievement: modeling a story character’s diet behaviors and activating/deactivating a character’s diet goal. Communication Research, 43(6), 863-891. doi:10.1177/0093650215608236

  • Steinhardt, J., & Shapiro, M. A. (2015). Framing Effects in Narrative and Non-Narrative Risk Messages. Risk Analysis, 35(8), 1423-1436. doi:10.1111/risa.12368

  • Niederdeppe, J., Roh, S., & Shapiro, M. A. (2015). Acknowledging individual responsibility while emphasizing social determinants in narratives to promote obesity-reducing public policy: A randomized experiment PLoS ONE, 10(2). doi: 10.1371/journal.pone.0117565

  • Lee, T. K., & Shapiro, M. A. (2014). The interaction of affective dispositions, moral judgments, and intentionality in assessing narrative characters: Rationalist and intuitionist sequences. Communication Theory, 24, 146–164. doi: 10.1111/comt.12031

  • Shapiro, M. A., & Kim, H. K. (2012). Realism judgments and mental resources: A cue processing model of media narrative realism. Media Psychology, 15(1), 93-119. doi: 10.1080/15213269.2011.649666

  • Shapiro, M. A., Barriga, C., & Beren, J. (2010). Causal attribution and perceived realism of stories. Media Psychology. 13:273-300.

  • Barriga, C. A., Shapiro, M. A., & Fernandez, M. L. (2010). Science Information in Fictional Movies: Effects of Context and Gender. Science Communication. 32:3-24.

     

     

 

  • Shapiro, M. A., & Seipel, M. (2020). How Audiences Distinguish between Interesting and Uninteresting Fictional Story Characters. Paper presented at the IGEL: International Society for the Empirical Study of Literature, Liverpool, UK.

  • Shapiro, M. A., & Zhou, S. (2020). Actor-Observer Perspective Taking and Egocentric Projection in Audience Processing of Story Characters. Paper presented at the IGEL: International Society for the Empirical Study of Literature, Liverpool, UK.

  • Zhou, S., & Shapiro, M. A. (2020). Exploring Factors Influencing Egocentric Projection in Narrative Processing. Paper presented at the International Communication Association, Gold Coast Australia.

  • Zhou, S., & Shapiro, M. A. (2019). How Audiences Think about a Character Depends on Whether They Take an Actor or an Observer Perspective. Paper presented at the International Communication Association, Washington, D.C.

  • Shapiro, M. A., & Zhou, S. (2018). The Effect of Character Morality on Perceptions of Interest and Unusualness of Story Characters. Paper presented at the International Communication Association, Prague.