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Jeff Niederdeppe

Professor and Director of Graduate Studies, Communication

A man

Contact Information

476 Mann Library Building
Ithaca, NY 14853

(607) 255-9706

jdn56 [at] cornell.edu

Topics

Related: see also Media and Social Policy

Related: see also Storytelling for Social Change

  • Gollust, S. E., Fowler, E. F., & Niederdeppe, J. (2020). Ten years of messaging about the Affordable Care Act in advertising and news media: Lessons for policy and politics. Journal of Health Politics, Policy, and Law. doi: 10.1215/03616878-8543210 (not peer-reviewed).
  • Skurka, C., Niederdeppe, J., & Winett, L. (2020). There’s more to the story: Both individual and collective policy narratives can increase support for community-level action. International Journal of Communication, 14, 4160-4179. https://ijoc.org/index.php/ijoc/article/view/14537/3175
  • Barry, C. L., Bandara, S., Fowler, E. F., Baum, L., Gollust, S., Niederdeppe, J., & Kennedy-Hendricks, A. (2020). Guns in candidate political advertising over four US election cycles, 2012 to 2018. Health Affairs, 39, 327-333.
  • Kennedy-Hendricks, A., Fowler, E. F., Bandara, S., Baum, L., Gollust, S. E., Niederdeppe, J., & Barry, C. L. (2020). Relationship between drug overdose mortality and coverage of drug-related issues in U.S. television political campaign advertising in the 2012 and 2016 election cycles. Journal of Health Politics, Policy and Law. (forthcoming)
  • Niederdeppe, J., Gundersen, D., Tan, A. L., McGinty, E. E., & Barry, C. L. (2019). Embedding a wiki-platform within a traditional survey: A novel approach to assess perceived argument strength in communication research. International Journal of Communication, 13, 1863–1889. https://ijoc.org/index.php/ijoc/article/view/10684/2629
  • Gollust, S. E., Fowler, E. F., & Niederdeppe, J. (2019). Television news coverage of public health issues and implications for public health policy and practice. Annual Review of Public Health, 40, 167–185.
  • Fowler, E. F., Baum, L., Jesch, E., Haddad, D., Reyes, C., Gollust, S. E., & Niederdeppe, J. (2019). Issues relevant to population health in political advertising in the United States, 2011–2012 and 2015–2016. Milbank Quarterly, 97, 1092-1107.
  • Skurka, C., Winett, L., Jarman-Miller, H., & Niederdeppe, J. (2019). All things being equal: Distinguishing proportionality and equity in moral reasoning. Social Psychology and Personality Science. doi:10.1177/1948550619862261
  • Lu, H., Romero-Canyas, R., Hiltner, S., Neltner, T., McCormick, L., & Niederdeppe, J. (2019). Research to move toward evidence-based recommendations for lead service line disclosures in home buying and home renting scenarios. International Journal of Environmental Research and Public Health, 16(963). doi: 10.3990/ijerph16060963
  • Southwell, B. G., Niederdeppe, J., Cappella, J. N., Gaysynsky, A., Kelley, D. E., Oh, A., & Peterson, E. B., & Chou, W. Y. S. (2019). Misinformation as a misunderstood challenge to public health. American Journal of Preventive Medicine, 57, 282–285.
  • Barry, C. L., Sherman, S., Stone, E., Kennedy-Hendricks, A., Niederdeppe, J., Linden, S. & McGinty, E. E., (2019). Arguments supporting and opposing legalization of safe consumption sites to reduce opioid overdose deaths. International Journal of Drug Policy, 63, 18-22.
  • Niederdeppe, J. Kemp, D., Jesch, E., Scolere, L., Greiner Safi, A., Porticella, N. A., Avery, R., Dorf, M., Mathios, A., & Byrne, S. (2018). Using warning labels to counter effects of social cues and brand imagery in cigarette advertising. Health Education Research. doi: 10.1093/her/cyy039
  • Niederdeppe, J., Kellogg, M., Skurka, C., & Avery, R. J. (2018). Market-level exposure to state antismoking media campaigns and public support for tobacco control policy in the United States, 2001-2002. Tobacco Control, 27(2), 177-184.
  • Skurka, C., Niederdeppe, J., Romero, R., & Acup, D. (2018). Pathways of influence in emotional appeals: Benefits and tradeoffs of using fear or humor to promote climate change activism and risk perceptions. Journal of Communication, 68(1), 169-193.
  • Gollust, S. E., Wilcock, A., Fowler, E. F., Barry, C. L., Niederdeppe, J., Baum, L., & Karaca-Mandic, P. (2018). TV advertising volumes were associated with individuals’ health insurance marketplace shopping and enrollment. Health Affairs, 37(6), 956-963.
  • Barry, C. L., Bandara, S., Arnold, K., Pintor, J., Baum, L., Fowler, E. F, Niederdeppe, J., Karaca-Mandic, P., & Gollust, S. E. (2018). Assessing the content of television health insurance advertising during three open enrollment periods of the ACA. Journal of Health Politics, Policy & Law, 43(6), 961-989.
  • Holl, K., Schuldt, J. P., & Niederdeppe, J. (2018). Does question wording predict support for the Affordable Care Act? An analysis of polls during the implementation period, 2010-2016. Health Communication, 33(7), 816-823.
  • McGinty, E. E., Barry, C. L., Stone, E., Niederdeppe, J., Kennedy-Hendricks, A., Linden, S. & Sherman, S. (2018). Public support for safe consumption sites and syringe services programs to combat the opioid epidemic. Preventive Medicine, 111, 73-77.
  • Byrne, S., Greiner Safi, A., Kemp, D., Skurka, C., Davydova, Y., Scolere, L., Mathios, A., Avery, R., Dorf, M., Steinhardt, J., & Niederdeppe, J. (2017). Effects of varying color, imagery and text of cigarette package warning labels among socioeconomically disadvantaged middle school youth and adult smokers. Health Communication. doi: 10.1080/10410236.2017.1407228
  • McGinty, E. E., Niederdeppe, J., Heley, K., & Barry, C. L. (2017). Public perceptions of arguments supporting and opposing recreational marijuana legalization. Preventive Medicine, 99, 80-86.
  • Gollust, S. E., Barry, C. L., & Niederdeppe, J. (2017). Partisan responses to public health messages: Motivated reasoning and soda taxes. Journal of Health Politics, Policy, & Law, 42(6), 1005-1037.
  • McGinty, E. E., Niederdeppe, J., Heley, K., & Barry, C. L. (2017). Public perceptions of arguments supporting and opposing recreational marijuana legalization. Preventive Medicine, 99, 80-86.
  • Karaca-Mandic, P., Wilcock, A., Baum, L., Barry, C. L., Fowler, E. F., Niederdeppe, J., & Gollust, S. E. (2017). The volume of TV commercials during ACA’s first enrollment period was associated with increased insurance coverage. Health Affairs, 36(4), 747-754.
  • Fowler, E. F., Baum, L., Niederdeppe, J., Barry, C. L., & Gollust, S. E. (2017). Media messages and perceptions of the Affordable Care Act during the early phase of implementation. Journal of Health Politics, Policy, & Law, 42(1), 167-195.
  • Gollust, S. E., Baum, L. M., Niederdeppe, J., Barry, C. L., & Fowler, E. F. (2017). Local television news coverage of the Affordable Care Act: Emphasizing politics over consumer information. American Journal of Public Health, 107(5), 687-693.
  • Gollust, S. E., Qin, X., Baum, L., Barry, C. L., Niederdeppe, J., Fowler, E. F., & Karaca-Mandic, P. (2017). Search and you shall find: Geographic characteristics associated with google searches during the Affordable Care Act’s first enrollment period. Medical Care Research and Review, 74(6), 723-735.
  • Roh, S., & Niederdeppe, J. (2016). The word outside and the pictures in our heads: Contingent effects of implicit frames by political ideology. Health Communication, 31(9), 1063-1071.
  • Fowler, E. F., Baum, L., Niederdeppe, J., Barry, C. L., & Gollust, S. E. (2016). Media messages and perceptions of the Affordable Care Act during the early phase of implementation. Journal of Health Politics, Policy, & Law. doi: 10.1215/03616878-3702806.
  • McGinty, E. E., Kennedy-Hendricks, A., Baller, J., Niederdeppe, J., Gollust, S., & Barry, C. L. (2016). Criminal activity or treatable health condition? News media framing of opioid analgesic abuse in the United States, 1998-2012. Psychiatric Services, 67(4), 405-411.
  • Gollust, S. E., Qin, X., Baum, L., Barry, C. L., Niederdeppe, J., Fowler, E. F., & Karaca-Mandic, P. (2016). Search and you shall find: Geographic characteristics associated with google searches during the Affordable Care Act’s first enrollment period. Medical Care Research and Review. doi: 10.1177/1077558716660944.
  • Sanders-Jackson, A. N., Bigman, C., Tan, A. S. L., Mello, S., & Niederdeppe, J. (2016). To regulate or not to regulate? Public views on electronic cigarette regulations and beliefs about the reasons for and against regulation. PLoS One, 11(8): e0161124. doi: 10.1371/journal.pone.0161124.
  • Kennedy-Hendricks, A., Busch, S. H., McGinty, E. E., Bachhuber, M. A., Niederdeppe, J., Gollust. S. E., Webster, D. W., Fiellin, D. A., & Barry, C. L. (2016). Primary care physicians’ perspectives on the prescription opioid epidemic. Drug and Alcohol Dependence, 165, 61-70.
  • Barry, C. L., Hendricks, A. K., Gollust, S. E., Niederdeppe, J., Bachhuber, M. A., Webster, D., & McGinty, E. B. (2016). Understanding Americans’ views on opioid pain reliever abuse.  Addiction, 111(1), 85-93.
  • McGinty, E. E., Kennedy-Hendricks, A., Baller, J., Niederdeppe, J., Gollust, S., & Barry, C. L. (2016). Criminal activity or treatable health condition? News media framing of opioid analgesic abuse in the United States, 1998-2012. Psychiatric Services, 67(4), 405-411.
  • Niederdeppe, J., Heley, K., & Barry, C. L. (2015). Inoculation and narrative strategies in competitive framing of three health policy issues. Journal of Communication, 65(5), 838-862.
  • Wolfson, J., Gollust, S. E., Niederdeppe, J., & Barry, C. L. (2015). The role of parents in public views on how to address childhood obesity in the United States. Milbank Quarterly, 93(1), 73-111.
  • Bachhuber, M. A., McGinty, E. B., Hendricks, A. K., Niederdeppe, J., & Barry, C. L. (2015). Messaging to improve public support for naloxone distribution policies in the United States: Results from a randomized survey experiment. PLoS ONE, 10(7): e0130050. doi: 10.1371/journal.pone.0130050.
  • Niederdeppe, J., Gollust, S., & Barry, C. L. (2014). Inoculation in competitive framing: Examining message effects on policy preferences. Public Opinion Quarterly, 78(3), 634-655.
  • Gollust, S. E., Barry, C. L., Niederdeppe, J., Baum, L., & Fowler, E. F. (2014). First impressions: Geographic variation in media messages during the first phase of ACA implementation. Journal of Health Politics, Policy and Law, 39(6),1253-1262. (not peer-reviewed).
  • Gollust, S. E., Niederdeppe, J., & Barry, C. L. (2014). Americans’ opinions about policies to reduce children’s consumption of sugar-sweetened beverages. Preventive Medicine, 63, 52-57.
  • Jou, J., Niederdeppe, J., Barry, C., & Gollust, S. (2014). Strategic messaging for sugar-sweetened beverage taxation: Lessons from recent political campaigns. American Journal of Public Health, 104(5), 847-853.
  • Lee, T. K., Shapiro, M., & Niederdeppe, J. (2014). Deeper processing is associated with support for policies to reduce obesity. Health Communication, 29(8), 791-801.
  • Barry, C., Gollust, S., McGinty, E., & Niederdeppe, J. (2014). Effects of messages from a media campaign to increase public awareness of childhood obesity. Obesity, 22, 466-473.
  • Robbins, R., Niederdeppe, J., Lundell, H., & Meyerson, J. (2013). Views of city, county, and state policy makers about childhood obesity in New York State, 2010-2011. Preventing Chronic Disease, 10, E195. http://dx.doi.org/10.5888/pcd10.130164.
  • Niederdeppe, J., Gollust, S., Jarlenski, M., Nathanson, A., & Barry, C. (2013). News coverage of sugar-sweetened beverage taxes: Pro- and anti-tax arguments in public discourse. American Journal of Public Health, 103(6), e92-e98.
  • Gollust, S., Niederdeppe, J., & Barry, C. (2013). Framing the consequences of childhood obesity to increase support for obesity prevention policy. American Journal of Public Health, 103, e96-e102.
  • Barry, C., Niederdeppe, J., & Gollust, S. (2013). Taxes on sugar-sweetened beverages: Results from a 2011 national public opinion survey. American Journal of Preventive Medicine, 44(2), 158-163.
  • Niederdeppe, J., Porticella, N., & Shapiro, M. (2012). Using theory to identify beliefs associated with support for policies to increase the price of high-fat and high-sugar foods. Journal of Health Communication, 17, 90-104.
  • Barry, C., Gollust, S., & Niederdeppe, J. (2012). Are Americans ready to solve the weight of the nation? New England Journal of Medicine, 367(5), 389-391.
  • Niederdeppe, J. & Frosch, D. (2009). News coverage and sales of products with trans fats: Effects before and after changes in federal labeling policy. American Journal of Preventive Medicine, 36(5), 395-401.
  • Niederdeppe, J., Farrelly, M.C., Hersey, J.C., & Davis, K.C. (2008). Consequences of dramatic reductions in state tobacco control funds: Florida, 1998-2000. Tobacco Control, 17, 205-210.
  • Niederdeppe, J., Farrelly, M. C., & Wenter, D. (2007). Media advocacy, tobacco control policy change, and teen smoking in Florida. Tobacco Control, 16, 47-52.
  • Niederdeppe, J., Avery, R. J., Tabor, E., Lee, N. W., Welch, B., & Skurka, C. (2020). Estimated televised alcohol advertising exposure in the past year and associations with past 30 day drinking behavior among American adults: Results from a secondary analysis of large-scale advertising and survey data. Addiction. doi:10.1111/add.15088
  • Xu, Y., Margolin, D., & Niederdeppe, J. (2020). Testing strategies to increase source credibility through strategic message design in the context of vaccination and vaccine hesitancy. Health Communication. doi:10.1080/10410236.2020.1751400
  • Liu, J., King, A., Margolin, D., & Niederdeppe, J. (2020). Information seeking and scanning about colorectal cancer among black and white Americans, ages 45-75: Comparing information sources and screening behaviors. Journal of Health Communication, 25, 402-411.
  • Katz, S. J., Byrne, S., Greiner Safi, A., Avery, R. J., Dorf, M., Mathios, A., & Niederdeppe, J. (2020). Testing the effects of certain versus hypothetical language in health risk messages. Communication Monographs, 87, 47-69.
  • Jesch, E., Niederdeppe, J., King, A. J., Greiner Safi, A., & Byrne, S. (2020). “I quit”: Testing the added value and sequencing effects of an efficacy-focused message among cigarette warning labels. Journal of Health Communication, 25, 361-373.
  • Jovanova, M., Skurka, C., Byrne, S., Kalaji, M., Greiner Safi, A., Porticella, N. A., Mathios, A. D., Avery, R. J., Dorf, M. C., & Niederdeppe, J. (2020). Should graphic warning labels proposed for cigarette packages sold in the United States Mention the Food and Drug Administration? Nicotine & Tobacco Research. doi:10.1093/ntr/ntaa142
  • Neo, J. R. J., Niederdeppe, J., Vielemeyer, O., Lau, B., Demetres, M., & Sadatsafavi, H. (2020). Evidence-based strategies in using persuasive interventions to optimize antimicrobial use in healthcare: A narrative review. Journal of Medical Systems. doi: 0.1007/s10916-020-1531-y
  • King, A., Niederdeppe, J., & Dahl, E. (2020). Visual juxtapositions as exemplars in messages promoting healthy dietary behavior. Health Communication. doi:10.1080/10410236.2020.1748835
  • Hair, E. C., Niederdeppe, J., Rath, J. M., Romberg, A., Bennett, M., Pitzer, L., Xiao, H., & Vallone, D. M. (2020). Using aggregate temporal variation in ad awareness to assess the effects of the truth® campaign on youth and young adult smoking behavior. Journal of Health Communication, 25, 223-231.
  • Niederdeppe, J., Kemp, D., Jesch, E., Scolere, L., Greiner Safi, A., Porticella, N. A., Avery, R., Dorf, M., Mathios, A., & Byrne, S. (2019). Using warning labels to counter effects of social cues and brand imagery in cigarette advertising. Health Education Research, 34, 39–49.
  • Niederdeppe, J., Connelly, N., Lauber, B., & Knuth, B. A. (2019). Effects of a personal narrative in messages designed to promote healthy fish consumption among women of childbearing age. Health Communication, 34, 825–837.
  • Gollust, S. E., Fowler, E. F., & Niederdeppe, J. (2019). Television news coverage of public health issues and implications for public health policy and practice. Annual Review of Public Health, 40, 167–185.
  • Byrne, S., Greiner Safi, A., Kemp, D., Skurka, C., Davydova, Y., Scolere, L., Mathios, A., Avery, R., Dorf, M., Steinhardt, J., & Niederdeppe, J. (2019). Effects of varying color, imagery and text of cigarette package warning labels among socioeconomically disadvantaged middle school youth and adult smokers. Health Communication, 34, 306–316.
  • Skurka, C., Kalaji, M., Byrne, S., Kemp, D., Greiner Safi, A., Dorf, M., Mathios, A., Avery, R., & Niederdeppe, J. (2019). Independent or synergistic? Effects of varying size and using pictorial images in tobacco health warning labels. Drug Use and Dependence, 198, 87–94.
  • Robbins, R., & Niederdeppe, J. (2019). Testing the role of narrative and gain-loss framing in messages to promote sleep hygiene among high school students. Journal of Health Communication, 24, 84–93.
  • Clark, D., Nagler, R., & Niederdeppe, J. (2019). Confusion and nutritional backlash from exposure to contradictory information in the news media about carbohydrates and dietary fats. Public Health Nutrition, 12, 3336-3348.
  • Skurka, C., Niederdeppe, J., & Nabi, R. L. (2019). Kimmel on climate: Disentangling the emotional ingredients of a satirical monologue. Science Communication, 41, 394–421.
  • Kemp, D. Niederdeppe, J., & Byrne, S. (2019). Adolescent attention to disgust visuals in cigarette graphic warning labels. Journal of Adolescent Health, 65, 769-775.
  • Southwell, B. G., Niederdeppe, J., Cappella, J. N., Gaysynsky, A., Kelley, D. E., Oh, A., & Peterson, E. B., & Chou, W. Y. S. (2019). Misinformation as a misunderstood challenge to public health. American Journal of Preventive Medicine, 57, 282–285.
  • Greiner Safi A., Reyes, C., Jesch, E., Steinhardt, J., Niederdeppe, J., Skurka, C., Kalaji, M., Scolere, L., & Byrne, S. (2019). Comparing in person and internet methods to recruit low-SES populations for tobacco control policy research. Social Science & Medicine, 242, 112597.
  • Thrasher, J. F., Brewer, N. T., Niederdeppe, J., Peters, E., Strasser, A. A., Grana, R., & Kaufman, A. R. (2019). Advancing tobacco product warning labels research methods and theory: A summary of a grantee meeting held by the US National Cancer Institute. Nicotine & Tobacco Research, 21, 855-862.
  • Chen-Sankey, J. C., Unger, J. B., Bansal-Travers, M., Niederdeppe, J., Bernat, E., & Choi, K. (2019). E-cigarette marketing exposure and subsequent experimentation among youth and young adults. Pediatrics, 144(5), e20191119.
  • Niederdeppe, J., Kellogg, M., Skurka, C., & Avery, R. J. (2018). Market-level exposure to state antismoking media campaigns and public support for tobacco control policy in the United States, 2001-2002. Tobacco Control, 27(2), 177-184.
  • Niederdeppe, J., Avery, R. J., & Miller, E. N. (2018). Theoretical foundations of appeals used in alcohol-abuse and drunk-driving public service announcements in the United States, 1995-2010. American Journal of Health Promotion, 32(4), 887-896.
  • Niederdeppe, J., & Kemp, D. (2018). Ignoring theory and evidence: Commentary on Kok et al., 2018. Health Psychology Review, 12(2), 136-139.
  • Skurka, C., Byrne, S., Davydova, J., Kemp, D., Greiner Safi, A., Avery, R., Dorf, M., Mathios, A., & Niederdeppe, J. (2018). Testing competing explanations for graphic warning label effects among adult smokers and non-smoking youth. Social Science and Medicine, 211, 294-303.
  • Skurka, C., Byrne, S., Thrasher, J. T., Greiner Safi, A., Kemp, D., Davydova, Y., Avery, R., Dorf, M., Mathios, A., Scolere, L., & Niederdeppe, J. (2018). Effects of 30% and 50% cigarette pack graphic warning label size on visual attention, negative affect, quit intentions and smoking susceptibility among disadvantaged populations in the United States. Nicotine & Tobacco Research, 20(7), 859-866.
  • Byrne, S., Kalaji, M., & Niederdeppe, J. (2018). Does visual attention to graphic warning labels on cigarette packs predict key outcomes? A large-scale eye tracking study among youth and low-income smokers. Tobacco Regulatory Science, 4(6), 18-37.
  • Lambert, V., Ferguson, S. G., Niederdeppe, J., Hammond, D., & Thrasher, J. F. (2018). Exploring the impact of efficacy messages on cessation-related outcomes through ecological momentary assessment. Tobacco Induced Diseases, 16(September):44. doi: 10.18332/tid/94460
  • Dixon, H., Scully, M., Wakefield, M., Kelly, B., Pettigrew, S., Chapman, K., & Niederdeppe, J. (2018). The impact of unhealthy food sponsorship vs. pro-health sponsorship models on young adults’ food preferences: A randomized controlled trial. BMC Public Health, 18, 1399.
  • Niederdeppe, J., Avery, R. J., & Miller, E. N. (2017). Alcohol control PSAs and drunk-driving fatalities in the United States, 1996-2010. Preventive Medicine, 99, 320-325.
  • Robbins, R., & Niederdeppe, J. (2017). How online peer-to-peer conversation shapes the effects of a message about healthy sleep. Prevention Science, 18(2), 141-151.
  • Niederdeppe, J. (2016). Meeting the challenges of measuring communication exposure in the digital age. Communication Methods & Measures, 10(2-3), 170-172.
  • Niederdeppe, J., Byrne, S., Avery, R. J., & Siam, T. (2016). Variation in state use of anti-tobacco message themes predicts youth smoking prevalence in the United States, 1999-2005. Tobacco Control, 25(1), 25:101-107.
  • Niederdeppe, J. (2014). Conceptual, empirical, and practical issues in developing valid measures of media campaign exposure. Communication Methods and Measures, 8(2), 138-161.
  • Byrne, S., Katz, S., Mathios, A., & Niederdeppe, J. (2014). Do the ends justify the means? A test of alternatives to the FDA proposed cigarette warning labels. Health Communication, 30(7), 680-693.
  • Kim, S. J. & Niederdeppe, J. (2014). Emotional expressions in antismoking television advertisements: Consequences of anger and sadness framing on pathways to persuasion. Journal of Health Communication, 19(6), 692-709.
  • Niederdeppe, J., Farrelly, M. C., Nonnemaker, J., Davis, K. C &, Wagner, L. (2011). Socioeconomic variation in response to campaign advertisements to promote smoking cessation. Social Science and Medicine, 72, 773-780.
  • Vallone, D., Niederdeppe, J., Richardson, A., Patwardhan, P., Niaura, R., & Cullen, J. (2011). A national mass media smoking cessation campaign: Effects by race/ethnicity and education. American Journal of Health Promotion, 25(5), S38-S50.
  • Thrasher, J., Huang, L., Perez, R., Niederdeppe, J., Santillan, E. A., & Alday, J. (2011). Evaluation of a social marketing campaign to support Mexico City’s comprehensive smoke-free law. American Journal of Public Health, 101(2), 328-335.
  • Davis, K. C., Crankshaw, E., Farrelly, M. C., Niederdeppe, J., & Watson, K. (2011). The impact of state tobacco control program funding cuts on teens’ exposure to tobacco control interventions: Evidence from Florida. American Journal of Health Promotion, 25(3), 176-185.
  • Davis, K. C., Nonnemaker, J., Farrelly, M. C., & Niederdeppe, J. (2011). Exploring differences in smokers’ perceptions of the effectiveness of cessation media messages. Tobacco Control, 20, 26-33.
  • Niederdeppe, J., Kuang, X., Crock, B.N., & Skelton, A. (2008). Media strategies to promote smoking cessation among socioeconomically disadvantaged populations: What do we know, what do we need to learn, and what should we do now? Social Science and Medicine, 67, 1343-1355.
  • Niederdeppe, J., Kuang, X., Crock, B.N., & Skelton, A. (2008). Critical steps in building the evidence base regarding media campaign effects on disadvantaged populations: A response to Fagan. Social Science and Medicine, 67, 1359-1360.
  • Niederdeppe, J., Farrelly, M.C., Hersey, J.C., & Davis, K.C. (2008). Consequences of dramatic reductions in state tobacco control funds: Florida, 1998-2000. Tobacco Control, 17, 205-210.
  • Niederdeppe, J., Davis, K. C., Farrelly, M.C, & Yarsevich, J. (2007). Stylistic features, need for sensation, and confirmed recall of national smoking prevention advertisements. Journal of Communication, 57, 272-292.
  • Niederdeppe, J., Farrelly, M.C., Wenter, D., Thomas, K., & Weitzencamp, D. (2007). Newspaper coverage as indirect effects of a health communication intervention: The Florida tobacco control program and youth smoking. Communication Research34, 382-405.
  • Niederdeppe, J., Farrelly, M. C., & Wenter, D. (2007). Media advocacy, tobacco control policy change, and teen smoking in Florida. Tobacco Control, 16, 47-52.
  • Thrasher, J.F., Niederdeppe, J., Farrelly, M.C., & Jackson, C. (2006). Using anti-tobacco industry messages to prevent smoking among high-risk adolescents. Health Education and Behavior, 21, 325-337.
  • Niederdeppe, J.  (2005). Assessing the validity of confirmed ad recall measures for public health communication campaign evaluations. Journal of Health Communication, 10, 635-650.
  • Niederdeppe, J.  (2005). Syntactic indeterminacy, message sensation value-enhancing features, and message processing in the context of tobacco countermarketing advertisements. Communication Monographs, 72, 324-344.
  • Niederdeppe, J., Hersey, J.C., Farrelly, M.C., Haviland, M.L., & Healton, C.G. (2005). Comparing adolescent reactions to national tobacco countermarketing advertisements using Web TV. Social Marketing Quarterly, 5, 3-18.
  • Hersey, J.C., Niederdeppe, J., Ng, S.W., Mowery, P., Farrelly, M.C., & Messeri, P. (2005). How state counter-industry campaigns help prime perceptions of tobacco industry practices to promote reductions in youth smoking. Tobacco Control, 14, 377-383.
  • Hersey, J.C., Niederdeppe, J., Evans, W.D., Nonnemaker, J., Blahut, S., Holden, D., & Haviland, M.L. (2005). The theory of the truth: How counter-industry media campaigns affect smoking behavior among teens. Health Psychology, 24, 22-31.
  • Niederdeppe, J., Farrelly, M.C., & Haviland, M.L. (2004).  Confirming “truth”: More evidence of a successful tobacco countermarketing campaign in Florida. American Journal of Public Health, 94, 255-257.
  • Niederdeppe, J., Lindsey, D., Girlando, M., Ulasevich, A., and Farrelly, M.C. (2003). Exposure to Pro-Tobacco Messages among Teens and Young Adults: Results from Three National Surveys.  Washington, DC: American Legacy Foundation, November 2003.
  • Thrasher, J.F., Niederdeppe, J., Farrelly, M.C., Davis, K.C., Ribisl, K.M., & Haviland, M.L. (2004). The impact of anti-tobacco industry prevention messages in tobacco producing regions: Evidence from the US truth campaign. Tobacco Control, 13, 283-288.
  • Evans, W.D., Price, S., Blahut, S., Hersey, J.C., Niederdeppe, J, & Ray, S. (2004). Social imagery, tobacco independence and the truth campaign. Journal of Health Communication, 9, 425-441.
  • Hersey, J.C., Niederdeppe, J., Evans, W.D., Nonnemaker, J., Blahut, S., Holden, D., Farrelly, M.C., & Haviland, M.L. (2003). The effects of state counter-industry media campaigns on beliefs, attitudes, and smoking status among teens and young adults. Preventive Medicine, 37, 544-552.
  • Farrelly, M.C., Niederdeppe, J., & Yarsevich, J. (2003). Youth tobacco prevention mass media campaigns: Past, present and future. Tobacco Control, 12(Suppl. 1), i35-i47.
  • Skurka, C., Winett, L., Jarman-Miller, H., & Niederdeppe, J. (2019). All things being equal: Distinguishing proportionality and equity in moral reasoning. Social Psychology and Personality Science. doi:10.1177/1948550619862261
  • Greiner Safi A., Reyes, C., Jesch, E., Steinhardt, J., Niederdeppe, J., Skurka, C., Kalaji, M., Scolere, L., & Byrne, S. (2019). Comparing in person and internet methods to recruit low-SES populations for tobacco control policy research. Social Science & Medicine, 242, 112597.
  • Lee, J. G., Landrine, H., Martin, R. J., Matthews, D. D., Averett, P. E., & Niederdeppe, J. (2017). Reasons for caution when emphasizing health disparities for sexual and gender minority adults in public health campaigns. American Journal of Public Health, 107(8), 1223-1224.
  • Niederdeppe, J., Bigman, C., Gonzales, A., & Gollust, S. (2013). Communication about health disparities in the mass media. Journal of Communication, 63, 8-30.
  • Lundell, H., Niederdeppe, J. & Clarke, C. (2013). Public views about health causation, attributions of responsibility, and inequality. Journal of Health Communication, 18(9), 1116-1130.
  • Niederdeppe, J., Farrelly, M. C., Nonnemaker, J., Davis, K. C &, Wagner, L. (2011). Socioeconomic variation in response to campaign advertisements to promote smoking cessation. Social Science and Medicine, 72, 773-780.
  • Niederdeppe, J., Kuang, X., Crock, B.N., & Skelton, A. (2008). Media strategies to promote smoking cessation among socioeconomically disadvantaged populations: What do we know, what do we need to learn, and what should we do now? Social Science and Medicine, 67, 1343-1355.
  • Niederdeppe, J., Kuang, X., Crock, B.N., & Skelton, A. (2008). Critical steps in building the evidence base regarding media campaign effects on disadvantaged populations: A response to Fagan. Social Science and Medicine, 67, 1359-1360.
  • Niederdeppe, J., Bu, L., Borah, P., Kindig, D., & Robert, S. (2008). Message design strategies to raise public awareness of social determinants of health and population health disparities. The Milbank Quarterly, 86, 481-513.
  • Niederdeppe, J., Fiore, M. C., Baker, T., & Smith, S. S. (2008). Smoking cessation media campaigns and their effectiveness among socioeconomically advantaged and disadvantaged populations. American Journal of Public Health, 98, 916-924.
  • Rainone, N., Oodal, R., & Niederdeppe, J. (2018). The (surprising) impact of televised antidepressant direct-to-consumer advertising on the stigmatization of mental illness. Community Mental Health Journal, 54(3), 267-275.
  • Niederdeppe, J., Avery, R. J., Kellogg, M., & Mathios, A. (2017). Mixed messages, mixed outcomes: Exposure to direct-to-consumer pharmaceutical advertising for statin drugs is associated with more frequent visits to fast food restaurants and exercise. Health Communication, 32, 845-856.
  • Kruger, C., Niederdeppe, J., Byrne, S., & Avery, R. (2015). Effects of exposure to direct-to-consumer television advertising for statin drugs on food and exercise guilt. Patient Education and Counseling, 98, 1150-1155
  • Niederdeppe, J., Byrne, S., Avery, R., & Cantor, J. (2013). Exposure to direct-to-consumer pharmaceutical advertising, diagnosis with high cholesterol, and statin use. Journal of General Internal Medicine, 28(7), 886-893.
  • Byrne, S., Niederdeppe, J., Avery, R., & Cantor, J. (2013). ‘When diet and exercise are not enough’: An examination of lifestyle change inefficacy claims in direct-to-consumer advertising. Health Communication, 28, 800-813.

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