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Jeff Niederdeppe

Senior Associate Dean of Faculty Development, Jeb E. Brooks School of Public Policy,

Liberty Hyde Bailey Professor, Department of Communication

Jeff Niederdeppe smiling

Contact Information

476 Mann Library Building
Ithaca, NY 14853

jdn56 [at] cornell.edu

Topics

Related: see also Media and Social Policy

Related: see also Storytelling for Social Change

  • Niederdeppe, J., Winett, L., Xu, Y., Fowler, E. F, & Gollust, S. E. (2021). Evidence-based message strategies to increase public support for state investment in early childhood education: Results from a longitudinal panel experiment. Milbank Quarterly. doi:10.1111/1468-0009.12534 [data and syntax: https://doi.org/10.7298/63k2-dy26]
  • Niederdeppe, J., Avery, R. J., Liu, J., Gollust, S. E., Baum, L., Barry, C. L., Welch, B., Tabor, E., Lee, N. W., & Fowler, E. F. (2021). Exposure to televised campaign advertisements aired in the United States 2015-2016 election cycle and psychological distress. Social Science and Medicine, 277, 113898.
  • Winett, L., Xu, Y., Fowler, E. F, Gollust, S. E., & Niederdeppe, J. (2021). When ‘tried and true’ advocacy strategies backfire: Narrative messages can undermine state legislator support for early childcare policies. Journal of Public Interest Communications, 5(1), 45-77. doi:10.32473/jpic.v5.i1.p45
  • Xu, Y., Winett, L., & Niederdeppe, J. (2021). Evidence for heterogeneity in the direction and magnitude of narrative effects on transportation and counterarguing: Three replications with three different populations. International Journal of Communication. Forthcoming.
  • Liu, J., Avery, R. J., Fowler, E. F, Baum, L., Gollust, S. E., Barry, C. L., Welch, B., Tabor, E., Lee, N. W., & Niederdeppe, J. (2021). Campaign advertising and the cultivation of crime worry: Testing relationships with two large datasets from the 2016 U.S. election cycle. International Journal of Press and Politics.doi:10.1177/19401612211020929
  • Gollust, S.E., Frenier, C., Tait, M., Baum, L.M., Kennedy-Hendricks, A., Niederdeppe, J., & Fowler, E.F. (2021). When talk is not cheap: What factors predict political campaign messaging on social determinants of health issues? World Medical and Health Policy. doi:10.1002/wmh3.470
  • Cannon, J. S., Farkouh, E. K., Winett, L. B., Dorfman, L., Ramirez, A. S., Lazar, S., & Niederdeppe, J. (2021). Perceptions of arguments in support of policies to reduce sugary drink consumption among low-Income white, Black and Latinx parents of young children. American Journal of Health Promotion. doi:10.1177/08901171211030849
  • Tait, M., Bogucki, C., Baum, L., Fowler, E. F., Niederdeppe, J., & Gollust, S. E. (2021). Paid family leave on local television news in the U.S.: Setting the agenda for policy reform. SSM Population Health, 14, 100821. doi:10.1016/j.ssmph.2021.100821
  • Liu, J., & Niederdeppe, J. (2021). Effects of communicating prevalence information about two common health conditions. Health Communication. doi:10.1080/10410236.2021.1895417
  • Kennedy-Hendricks, A., Fowler, E. F., Bandara, S., Baum, L., Gollust, S. E., Niederdeppe, J., & Barry, C. L. (2021). Relationship between drug overdose mortality and coverage of drug-related issues in US television political campaign advertising in the 2012 and 2016 election cycles. Journal of Health Politics, Policy and Law, 46, 381-407.
  • Niederdeppe, J., & Gollust, S. E. (2020). Excess medical care spending: An opportunity but a communication challenge. American Journal of Public Health, 110, 1753-1754.
  • Dixon, H., Scully, M., Wakefield, M., Kelly, B., Pettigrew, S., Chapman, K., Martin, J., & Niederdeppe, J. (2020). Can counter-advertising protect spectators of elite sport against the influence by unhealthy food sponsorship? A naturalistic trial. Social Science & Medicine, 266, 113415.
  • Kemmick Pintor, J., Alberto, C. K., Arnold, K. T., Bandara, S., Baum, L., Fowler, E. F., Gollust, S. E., Niederdeppe, J., & Barry, C. L. (2020). Targeting of enrollment assistance resources in health insurance television advertising: A comparison of Spanish- vs. English-language ads. Journal of Health Communication, 8, 605-612.
  • Skurka, C., Winett, L., Jarman-Miller, H., & Niederdeppe, J. (2020). All things being equal: Distinguishing proportionality and equity in moral reasoning. Social Psychology and Personality Science, 11, 374-387
  • Gollust, S. E., Fowler, E. F., & Niederdeppe, J. (2020). Ten years of messaging about the Affordable Care Act in advertising and news media: Lessons for policy and politics. Journal of Health Politics, Policy, and Law. doi: 10.1215/03616878-8543210
  • Skurka, C., Niederdeppe, J., & Winett, L. (2020). There’s more to the story: Both individual and collective policy narratives can increase support for community-level action. International Journal of Communication, 14, 4160-4179. https://ijoc.org/index.php/ijoc/article/view/14537/3175
  • Barry, C. L., Bandara, S., Fowler, E. F., Baum, L., Gollust, S., Niederdeppe, J., & Kennedy-Hendricks, A. (2020). Guns in candidate political advertising over four US election cycles, 2012 to 2018. Health Affairs, 39, 327-333.
  • Niederdeppe, J., Gundersen, D., Tan, A. L., McGinty, E. E., & Barry, C. L. (2019). Embedding a wiki-platform within a traditional survey: A novel approach to assess perceived argument strength in communication research. International Journal of Communication, 13, 1863–1889. https://ijoc.org/index.php/ijoc/article/view/10684/2629
  • Gollust, S. E., Fowler, E. F., & Niederdeppe, J. (2019). Television news coverage of public health issues and implications for public health policy and practice. Annual Review of Public Health, 40, 167–185.
  • Fowler, E. F., Baum, L., Jesch, E., Haddad, D., Reyes, C., Gollust, S. E., & Niederdeppe, J. (2019). Issues relevant to population health in political advertising in the United States, 2011–2012 and 2015–2016. Milbank Quarterly, 97, 1092-1107.
  • Lu, H., Romero-Canyas, R., Hiltner, S., Neltner, T., McCormick, L., & Niederdeppe, J. (2019). Research to move toward evidence-based recommendations for lead service line disclosures in home buying and home renting scenarios. International Journal of Environmental Research and Public Health, 16(963). doi: 10.3990/ijerph16060963
  • Southwell, B. G., Niederdeppe, J., Cappella, J. N., Gaysynsky, A., Kelley, D. E., Oh, A., & Peterson, E. B., & Chou, W. Y. S. (2019). Misinformation as a misunderstood challenge to public health. American Journal of Preventive Medicine, 57, 282–285.
  • Barry, C. L., Sherman, S., Stone, E., Kennedy-Hendricks, A., Niederdeppe, J., Linden, S. & McGinty, E. E., (2019). Arguments supporting and opposing legalization of safe consumption sites to reduce opioid overdose deaths. International Journal of Drug Policy, 63, 18-22.
  • Niederdeppe, J. Kemp, D., Jesch, E., Scolere, L., Greiner Safi, A., Porticella, N. A., Avery, R., Dorf, M., Mathios, A., & Byrne, S. (2018). Using warning labels to counter effects of social cues and brand imagery in cigarette advertising. Health Education Research. doi: 10.1093/her/cyy039
  • Niederdeppe, J., Kellogg, M., Skurka, C., & Avery, R. J. (2018). Market-level exposure to state antismoking media campaigns and public support for tobacco control policy in the United States, 2001-2002. Tobacco Control, 27(2), 177-184.
  • Skurka, C., Niederdeppe, J., Romero, R., & Acup, D. (2018). Pathways of influence in emotional appeals: Benefits and tradeoffs of using fear or humor to promote climate change activism and risk perceptions. Journal of Communication, 68(1), 169-193.
  • Gollust, S. E., Wilcock, A., Fowler, E. F., Barry, C. L., Niederdeppe, J., Baum, L., & Karaca-Mandic, P. (2018). TV advertising volumes were associated with individuals’ health insurance marketplace shopping and enrollment. Health Affairs, 37(6), 956-963.
  • Barry, C. L., Bandara, S., Arnold, K., Pintor, J., Baum, L., Fowler, E. F, Niederdeppe, J., Karaca-Mandic, P., & Gollust, S. E. (2018). Assessing the content of television health insurance advertising during three open enrollment periods of the ACA. Journal of Health Politics, Policy & Law, 43(6), 961-989.
  • Holl, K., Schuldt, J. P., & Niederdeppe, J. (2018). Does question wording predict support for the Affordable Care Act? An analysis of polls during the implementation period, 2010-2016. Health Communication, 33(7), 816-823.
  • McGinty, E. E., Barry, C. L., Stone, E., Niederdeppe, J., Kennedy-Hendricks, A., Linden, S. & Sherman, S. (2018). Public support for safe consumption sites and syringe services programs to combat the opioid epidemic. Preventive Medicine, 111, 73-77.
  • Byrne, S., Greiner Safi, A., Kemp, D., Skurka, C., Davydova, Y., Scolere, L., Mathios, A., Avery, R., Dorf, M., Steinhardt, J., & Niederdeppe, J. (2017). Effects of varying color, imagery and text of cigarette package warning labels among socioeconomically disadvantaged middle school youth and adult smokers. Health Communication. doi: 10.1080/10410236.2017.1407228
  • McGinty, E. E., Niederdeppe, J., Heley, K., & Barry, C. L. (2017). Public perceptions of arguments supporting and opposing recreational marijuana legalization. Preventive Medicine, 99, 80-86.
  • Gollust, S. E., Barry, C. L., & Niederdeppe, J. (2017). Partisan responses to public health messages: Motivated reasoning and soda taxes. Journal of Health Politics, Policy, & Law, 42(6), 1005-1037.
  • McGinty, E. E., Niederdeppe, J., Heley, K., & Barry, C. L. (2017). Public perceptions of arguments supporting and opposing recreational marijuana legalization. Preventive Medicine, 99, 80-86.
  • Karaca-Mandic, P., Wilcock, A., Baum, L., Barry, C. L., Fowler, E. F., Niederdeppe, J., & Gollust, S. E. (2017). The volume of TV commercials during ACA’s first enrollment period was associated with increased insurance coverage. Health Affairs, 36(4), 747-754.
  • Fowler, E. F., Baum, L., Niederdeppe, J., Barry, C. L., & Gollust, S. E. (2017). Media messages and perceptions of the Affordable Care Act during the early phase of implementation. Journal of Health Politics, Policy, & Law, 42(1), 167-195.
  • Gollust, S. E., Baum, L. M., Niederdeppe, J., Barry, C. L., & Fowler, E. F. (2017). Local television news coverage of the Affordable Care Act: Emphasizing politics over consumer information. American Journal of Public Health, 107(5), 687-693.
  • Gollust, S. E., Qin, X., Baum, L., Barry, C. L., Niederdeppe, J., Fowler, E. F., & Karaca-Mandic, P. (2017). Search and you shall find: Geographic characteristics associated with google searches during the Affordable Care Act’s first enrollment period. Medical Care Research and Review, 74(6), 723-735.
  • Roh, S., & Niederdeppe, J. (2016). The word outside and the pictures in our heads: Contingent effects of implicit frames by political ideology. Health Communication, 31(9), 1063-1071.
  • Fowler, E. F., Baum, L., Niederdeppe, J., Barry, C. L., & Gollust, S. E. (2016). Media messages and perceptions of the Affordable Care Act during the early phase of implementation. Journal of Health Politics, Policy, & Law. doi: 10.1215/03616878-3702806.
  • McGinty, E. E., Kennedy-Hendricks, A., Baller, J., Niederdeppe, J., Gollust, S., & Barry, C. L. (2016). Criminal activity or treatable health condition? News media framing of opioid analgesic abuse in the United States, 1998-2012. Psychiatric Services, 67(4), 405-411.
  • Gollust, S. E., Qin, X., Baum, L., Barry, C. L., Niederdeppe, J., Fowler, E. F., & Karaca-Mandic, P. (2016). Search and you shall find: Geographic characteristics associated with google searches during the Affordable Care Act’s first enrollment period. Medical Care Research and Review. doi: 10.1177/1077558716660944.
  • Sanders-Jackson, A. N., Bigman, C., Tan, A. S. L., Mello, S., & Niederdeppe, J. (2016). To regulate or not to regulate? Public views on electronic cigarette regulations and beliefs about the reasons for and against regulation. PLoS One, 11(8): e0161124. doi: 10.1371/journal.pone.0161124.
  • Kennedy-Hendricks, A., Busch, S. H., McGinty, E. E., Bachhuber, M. A., Niederdeppe, J., Gollust. S. E., Webster, D. W., Fiellin, D. A., & Barry, C. L. (2016). Primary care physicians’ perspectives on the prescription opioid epidemic. Drug and Alcohol Dependence, 165, 61-70.
  • Barry, C. L., Hendricks, A. K., Gollust, S. E., Niederdeppe, J., Bachhuber, M. A., Webster, D., & McGinty, E. B. (2016). Understanding Americans’ views on opioid pain reliever abuse.  Addiction, 111(1), 85-93.
  • McGinty, E. E., Kennedy-Hendricks, A., Baller, J., Niederdeppe, J., Gollust, S., & Barry, C. L. (2016). Criminal activity or treatable health condition? News media framing of opioid analgesic abuse in the United States, 1998-2012. Psychiatric Services, 67(4), 405-411.
  • Niederdeppe, J., Heley, K., & Barry, C. L. (2015). Inoculation and narrative strategies in competitive framing of three health policy issues. Journal of Communication, 65(5), 838-862.
  • Wolfson, J., Gollust, S. E., Niederdeppe, J., & Barry, C. L. (2015). The role of parents in public views on how to address childhood obesity in the United States. Milbank Quarterly, 93(1), 73-111.
  • Bachhuber, M. A., McGinty, E. B., Hendricks, A. K., Niederdeppe, J., & Barry, C. L. (2015). Messaging to improve public support for naloxone distribution policies in the United States: Results from a randomized survey experiment. PLoS ONE, 10(7): e0130050. doi: 10.1371/journal.pone.0130050.
  • Niederdeppe, J., Gollust, S., & Barry, C. L. (2014). Inoculation in competitive framing: Examining message effects on policy preferences. Public Opinion Quarterly, 78(3), 634-655.
  • Gollust, S. E., Barry, C. L., Niederdeppe, J., Baum, L., & Fowler, E. F. (2014). First impressions: Geographic variation in media messages during the first phase of ACA implementation. Journal of Health Politics, Policy and Law, 39(6),1253-1262. (not peer-reviewed).
  • Gollust, S. E., Niederdeppe, J., & Barry, C. L. (2014). Americans’ opinions about policies to reduce children’s consumption of sugar-sweetened beverages. Preventive Medicine, 63, 52-57.
  • Jou, J., Niederdeppe, J., Barry, C., & Gollust, S. (2014). Strategic messaging for sugar-sweetened beverage taxation: Lessons from recent political campaigns. American Journal of Public Health, 104(5), 847-853.
  • Lee, T. K., Shapiro, M., & Niederdeppe, J. (2014). Deeper processing is associated with support for policies to reduce obesity. Health Communication, 29(8), 791-801.
  • Barry, C., Gollust, S., McGinty, E., & Niederdeppe, J. (2014). Effects of messages from a media campaign to increase public awareness of childhood obesity. Obesity, 22, 466-473.
  • Robbins, R., Niederdeppe, J., Lundell, H., & Meyerson, J. (2013). Views of city, county, and state policy makers about childhood obesity in New York State, 2010-2011. Preventing Chronic Disease, 10, E195. http://dx.doi.org/10.5888/pcd10.130164.
  • Niederdeppe, J., Gollust, S., Jarlenski, M., Nathanson, A., & Barry, C. (2013). News coverage of sugar-sweetened beverage taxes: Pro- and anti-tax arguments in public discourse. American Journal of Public Health, 103(6), e92-e98.
  • Gollust, S., Niederdeppe, J., & Barry, C. (2013). Framing the consequences of childhood obesity to increase support for obesity prevention policy. American Journal of Public Health, 103, e96-e102.
  • Barry, C., Niederdeppe, J., & Gollust, S. (2013). Taxes on sugar-sweetened beverages: Results from a 2011 national public opinion survey. American Journal of Preventive Medicine, 44(2), 158-163.
  • Niederdeppe, J., Porticella, N., & Shapiro, M. (2012). Using theory to identify beliefs associated with support for policies to increase the price of high-fat and high-sugar foods. Journal of Health Communication, 17, 90-104.
  • Barry, C., Gollust, S., & Niederdeppe, J. (2012). Are Americans ready to solve the weight of the nation? New England Journal of Medicine, 367(5), 389-391.
  • Niederdeppe, J. & Frosch, D. (2009). News coverage and sales of products with trans fats: Effects before and after changes in federal labeling policy. American Journal of Preventive Medicine, 36(5), 395-401.
  • Niederdeppe, J., Farrelly, M.C., Hersey, J.C., & Davis, K.C. (2008). Consequences of dramatic reductions in state tobacco control funds: Florida, 1998-2000. Tobacco Control, 17, 205-210.
  • Niederdeppe, J., Farrelly, M. C., & Wenter, D. (2007). Media advocacy, tobacco control policy change, and teen smoking in Florida. Tobacco Control, 16, 47-52.
  • Niederdeppe, J., Avery, R. J., Tabor, E., Lee, N. W., Welch, B., & Skurka, C. (2021). Estimated televised alcohol advertising exposure in the past year and associations with past 30-day drinking behavior among American adults: Results from a secondary analysis of large-scale advertising and survey data. Addiction, 116, 280-289.
  • Skurka, C., Romero-Canyas, R., Joo, H., Acup, D., & Niederdeppe, J. (2021). Threat appeals, humor appeals, and climate change: A direct replication of Skurka et al. (2018). Human Communication Research.doi:10.1093/hcr/hqab013
  • Chen-Sankey, J. C., Unger, J. B., Bernat, E., Niederdeppe, J., Bansal-Travers, M., & Choi, K. (2021). Price promotion receipt and use progression of any tobacco, cigarettes, e-cigarettes, and cigars among U.S. youth between 2016 and 2018. Tobacco Control. doi:10.1136/tobaccocontrol-2021-056667
  • Loud, E. E., Lambert, V. C., Porticella, N., Niederdeppe, J., & Thrasher, J. F. (2021). Evaluating cigarette pack insert messages with tips to quit. Tobacco Regulatory Science, 7(3), 203-209. doi:10.18001/TRS.7.3.5
  • Liu, J., & Niederdeppe, J. (2020). Misperceptions of the prevalence of health conditions and behaviors. Journal of Health Communication, 25(11), 903-916.
  • Neo, J. R. J., Shepley, M., & Niederdeppe, J. (2021). Does message content interact with the physical environment? An exploratory study on the influence of noise and noise-related visual cues on message elaboration. Journal of Environmental Psychology, 76, 101657.
  • Xu, Y., Margolin, D., & Niederdeppe, J. (2021). Testing strategies to increase source credibility through strategic message design in the context of vaccination and vaccine hesitancy. Health Communication, 36(11), 1354-1367.
  • Jovanova, M., Skurka, C., Byrne, S., Kalaji, M., Greiner Safi, A., Porticella, N. A., Mathios, A. D., Avery, R. J., Dorf, M. C., & Niederdeppe, J. (2021). Should graphic warning labels proposed for cigarette packages sold in the United States mention the Food and Drug Administration? Nicotine & Tobacco Research, 23(2), 402-406.
  • King, A., Niederdeppe, J., & Dahl, E. (2020). Visual juxtapositions as exemplars in messages promoting healthy dietary behavior. Health Communication, 36, 1200-1215
  • Liu, J., King, A., Margolin, D., & Niederdeppe, J. (2020). Information seeking and scanning about colorectal cancer among black and white Americans, ages 45-75: Comparing information sources and screening behaviors. Journal of Health Communication, 25, 402-411.
  • Katz, S. J., Byrne, S., Greiner Safi, A., Avery, R. J., Dorf, M., Mathios, A., & Niederdeppe, J. (2020). Testing the effects of certain versus hypothetical language in health risk messages. Communication Monographs, 87, 47-69.
  • Jesch, E., Niederdeppe, J., King, A. J., Greiner Safi, A., & Byrne, S. (2020). “I quit”: Testing the added value and sequencing effects of an efficacy-focused message among cigarette warning labels. Journal of Health Communication, 25, 361-373.
  • Neo, J. R. J., Niederdeppe, J., Vielemeyer, O., Lau, B., Demetres, M., & Sadatsafavi, H. (2020). Evidence-based strategies in using persuasive interventions to optimize antimicrobial use in healthcare: A narrative review. Journal of Medical Systems. doi: 0.1007/s10916-020-1531-y
  • Hair, E. C., Niederdeppe, J., Rath, J. M., Romberg, A., Bennett, M., Pitzer, L., Xiao, H., & Vallone, D. M. (2020). Using aggregate temporal variation in ad awareness to assess the effects of the truth® campaign on youth and young adult smoking behavior. Journal of Health Communication, 25, 223-231.
  • Niederdeppe, J., Kemp, D., Jesch, E., Scolere, L., Greiner Safi, A., Porticella, N. A., Avery, R., Dorf, M., Mathios, A., & Byrne, S. (2019). Using warning labels to counter effects of social cues and brand imagery in cigarette advertising. Health Education Research, 34, 39–49.
  • Niederdeppe, J., Connelly, N., Lauber, B., & Knuth, B. A. (2019). Effects of a personal narrative in messages designed to promote healthy fish consumption among women of childbearing age. Health Communication, 34, 825–837.
  • Gollust, S. E., Fowler, E. F., & Niederdeppe, J. (2019). Television news coverage of public health issues and implications for public health policy and practice. Annual Review of Public Health, 40, 167–185.
  • Byrne, S., Greiner Safi, A., Kemp, D., Skurka, C., Davydova, Y., Scolere, L., Mathios, A., Avery, R., Dorf, M., Steinhardt, J., & Niederdeppe, J. (2019). Effects of varying color, imagery and text of cigarette package warning labels among socioeconomically disadvantaged middle school youth and adult smokers. Health Communication, 34, 306–316.
  • Skurka, C., Kalaji, M., Byrne, S., Kemp, D., Greiner Safi, A., Dorf, M., Mathios, A., Avery, R., & Niederdeppe, J.(2019). Independent or synergistic? Effects of varying size and using pictorial images in tobacco health warning labels. Drug Use and Dependence, 198, 87–94.
  • Robbins, R., & Niederdeppe, J. (2019). Testing the role of narrative and gain-loss framing in messages to promote sleep hygiene among high school students. Journal of Health Communication, 24, 84–93.
  • Clark, D., Nagler, R., & Niederdeppe, J. (2019). Confusion and nutritional backlash from exposure to contradictory information in the news media about carbohydrates and dietary fats. Public Health Nutrition, 12, 3336-3348.
  • Skurka, C., Niederdeppe, J., & Nabi, R. L. (2019). Kimmel on climate: Disentangling the emotional ingredients of a satirical monologue. Science Communication, 41, 394–421.
  • Kemp, D. Niederdeppe, J., & Byrne, S. (2019). Adolescent attention to disgust visuals in cigarette graphic warning labels. Journal of Adolescent Health, 65, 769-775.
  • Southwell, B. G., Niederdeppe, J., Cappella, J. N., Gaysynsky, A., Kelley, D. E., Oh, A., & Peterson, E. B., & Chou, W. Y. S. (2019). Misinformation as a misunderstood challenge to public health. American Journal of Preventive Medicine, 57, 282–285.
  • Greiner Safi A., Reyes, C., Jesch, E., Steinhardt, J., Niederdeppe, J., Skurka, C., Kalaji, M., Scolere, L., & Byrne, S. (2019). Comparing in person and internet methods to recruit low-SES populations for tobacco control policy research. Social Science & Medicine, 242, 112597.
  • Thrasher, J. F., Brewer, N. T., Niederdeppe, J., Peters, E., Strasser, A. A., Grana, R., & Kaufman, A. R. (2019). Advancing tobacco product warning labels research methods and theory: A summary of a grantee meeting held by the US National Cancer Institute. Nicotine & Tobacco Research, 21, 855-862.
  • Chen-Sankey, J. C., Unger, J. B., Bansal-Travers, M., Niederdeppe, J., Bernat, E., & Choi, K. (2019). E-cigarette marketing exposure and subsequent experimentation among youth and young adults. Pediatrics, 144(5), e20191119.
  • Niederdeppe, J., Kellogg, M., Skurka, C., & Avery, R. J. (2018). Market-level exposure to state antismoking media campaigns and public support for tobacco control policy in the United States, 2001-2002. Tobacco Control, 27(2), 177-184.
  • Niederdeppe, J., Avery, R. J., & Miller, E. N. (2018). Theoretical foundations of appeals used in alcohol-abuse and drunk-driving public service announcements in the United States, 1995-2010. American Journal of Health Promotion, 32(4), 887-896.
  • Niederdeppe, J., & Kemp, D. (2018). Ignoring theory and evidence: Commentary on Kok et al., 2018. Health Psychology Review, 12(2), 136-139.
  • Skurka, C., Byrne, S., Davydova, J., Kemp, D., Greiner Safi, A., Avery, R., Dorf, M., Mathios, A., & Niederdeppe, J. (2018). Testing competing explanations for graphic warning label effects among adult smokers and non-smoking youth. Social Science and Medicine, 211, 294-303.
  • Skurka, C., Byrne, S., Thrasher, J. T., Greiner Safi, A., Kemp, D., Davydova, Y., Avery, R., Dorf, M., Mathios, A., Scolere, L., & Niederdeppe, J. (2018). Effects of 30% and 50% cigarette pack graphic warning label size on visual attention, negative affect, quit intentions and smoking susceptibility among disadvantaged populations in the United States. Nicotine & Tobacco Research, 20(7), 859-866.
  • Byrne, S., Kalaji, M., & Niederdeppe, J. (2018). Does visual attention to graphic warning labels on cigarette packs predict key outcomes? A large-scale eye tracking study among youth and low-income smokers. Tobacco Regulatory Science, 4(6), 18-37.
  • Lambert, V., Ferguson, S. G., Niederdeppe, J., Hammond, D., & Thrasher, J. F. (2018). Exploring the impact of efficacy messages on cessation-related outcomes through ecological momentary assessment. Tobacco Induced Diseases, 16(September):44. doi: 10.18332/tid/94460
  • Dixon, H., Scully, M., Wakefield, M., Kelly, B., Pettigrew, S., Chapman, K., & Niederdeppe, J. (2018). The impact of unhealthy food sponsorship vs. pro-health sponsorship models on young adults’ food preferences: A randomized controlled trial. BMC Public Health, 18, 1399.
  • Niederdeppe, J., Avery, R. J., & Miller, E. N. (2017). Alcohol control PSAs and drunk-driving fatalities in the United States, 1996-2010. Preventive Medicine, 99, 320-325.
  • Robbins, R., & Niederdeppe, J. (2017). How online peer-to-peer conversation shapes the effects of a message about healthy sleep. Prevention Science, 18(2), 141-151.
  • Niederdeppe, J. (2016). Meeting the challenges of measuring communication exposure in the digital age. Communication Methods & Measures, 10(2-3), 170-172.
  • Niederdeppe, J., Byrne, S., Avery, R. J., & Siam, T. (2016). Variation in state use of anti-tobacco message themes predicts youth smoking prevalence in the United States, 1999-2005. Tobacco Control, 25(1), 25:101-107.
  • Niederdeppe, J. (2014). Conceptual, empirical, and practical issues in developing valid measures of media campaign exposure. Communication Methods and Measures, 8(2), 138-161.
  • Byrne, S., Katz, S., Mathios, A., & Niederdeppe, J. (2014). Do the ends justify the means? A test of alternatives to the FDA proposed cigarette warning labels. Health Communication, 30(7), 680-693.
  • Kim, S. J. & Niederdeppe, J. (2014). Emotional expressions in antismoking television advertisements: Consequences of anger and sadness framing on pathways to persuasion. Journal of Health Communication, 19(6), 692-709.
  • Niederdeppe, J., Farrelly, M. C., Nonnemaker, J., Davis, K. C &, Wagner, L. (2011). Socioeconomic variation in response to campaign advertisements to promote smoking cessation. Social Science and Medicine, 72, 773-780.
  • Vallone, D., Niederdeppe, J., Richardson, A., Patwardhan, P., Niaura, R., & Cullen, J. (2011). A national mass media smoking cessation campaign: Effects by race/ethnicity and education. American Journal of Health Promotion, 25(5), S38-S50.
  • Thrasher, J., Huang, L., Perez, R., Niederdeppe, J., Santillan, E. A., & Alday, J. (2011). Evaluation of a social marketing campaign to support Mexico City’s comprehensive smoke-free law. American Journal of Public Health, 101(2), 328-335.
  • Davis, K. C., Crankshaw, E., Farrelly, M. C., Niederdeppe, J., & Watson, K. (2011). The impact of state tobacco control program funding cuts on teens’ exposure to tobacco control interventions: Evidence from Florida. American Journal of Health Promotion, 25(3), 176-185.
  • Davis, K. C., Nonnemaker, J., Farrelly, M. C., & Niederdeppe, J. (2011). Exploring differences in smokers’ perceptions of the effectiveness of cessation media messages. Tobacco Control, 20, 26-33.
  • Niederdeppe, J., Kuang, X., Crock, B.N., & Skelton, A. (2008). Media strategies to promote smoking cessation among socioeconomically disadvantaged populations: What do we know, what do we need to learn, and what should we do now? Social Science and Medicine, 67, 1343-1355.
  • Niederdeppe, J., Kuang, X., Crock, B.N., & Skelton, A. (2008). Critical steps in building the evidence base regarding media campaign effects on disadvantaged populations: A response to Fagan. Social Science and Medicine, 67, 1359-1360.
  • Niederdeppe, J., Farrelly, M.C., Hersey, J.C., & Davis, K.C. (2008). Consequences of dramatic reductions in state tobacco control funds: Florida, 1998-2000. Tobacco Control, 17, 205-210.
  • Niederdeppe, J., Davis, K. C., Farrelly, M.C, & Yarsevich, J. (2007). Stylistic features, need for sensation, and confirmed recall of national smoking prevention advertisements. Journal of Communication, 57, 272-292.
  • Niederdeppe, J., Farrelly, M.C., Wenter, D., Thomas, K., & Weitzencamp, D. (2007). Newspaper coverage as indirect effects of a health communication intervention: The Florida tobacco control program and youth smoking. Communication Research34, 382-405.
  • Niederdeppe, J., Farrelly, M. C., & Wenter, D. (2007). Media advocacy, tobacco control policy change, and teen smoking in Florida. Tobacco Control, 16, 47-52.
  • Thrasher, J.F., Niederdeppe, J., Farrelly, M.C., & Jackson, C. (2006). Using anti-tobacco industry messages to prevent smoking among high-risk adolescents. Health Education and Behavior, 21, 325-337.
  • Niederdeppe, J.  (2005). Assessing the validity of confirmed ad recall measures for public health communication campaign evaluations. Journal of Health Communication, 10, 635-650.
  • Niederdeppe, J.  (2005). Syntactic indeterminacy, message sensation value-enhancing features, and message processing in the context of tobacco countermarketing advertisements. Communication Monographs, 72, 324-344.
  • Niederdeppe, J., Hersey, J.C., Farrelly, M.C., Haviland, M.L., & Healton, C.G. (2005). Comparing adolescent reactions to national tobacco countermarketing advertisements using Web TV. Social Marketing Quarterly, 5, 3-18.
  • Hersey, J.C., Niederdeppe, J., Ng, S.W., Mowery, P., Farrelly, M.C., & Messeri, P. (2005). How state counter-industry campaigns help prime perceptions of tobacco industry practices to promote reductions in youth smoking. Tobacco Control, 14, 377-383.
  • Hersey, J.C., Niederdeppe, J., Evans, W.D., Nonnemaker, J., Blahut, S., Holden, D., & Haviland, M.L. (2005). The theory of the truth: How counter-industry media campaigns affect smoking behavior among teens. Health Psychology, 24, 22-31.
  • Niederdeppe, J., Farrelly, M.C., & Haviland, M.L. (2004).  Confirming “truth”: More evidence of a successful tobacco countermarketing campaign in Florida. American Journal of Public Health, 94, 255-257.
  • Niederdeppe, J., Lindsey, D., Girlando, M., Ulasevich, A., and Farrelly, M.C. (2003). Exposure to Pro-Tobacco Messages among Teens and Young Adults: Results from Three National Surveys.  Washington, DC: American Legacy Foundation, November 2003.
  • Thrasher, J.F., Niederdeppe, J., Farrelly, M.C., Davis, K.C., Ribisl, K.M., & Haviland, M.L. (2004). The impact of anti-tobacco industry prevention messages in tobacco producing regions: Evidence from the US truth campaign. Tobacco Control, 13, 283-288.
  • Evans, W.D., Price, S., Blahut, S., Hersey, J.C., Niederdeppe, J, & Ray, S. (2004). Social imagery, tobacco independence and the truth campaign. Journal of Health Communication, 9, 425-441.
  • Hersey, J.C., Niederdeppe, J., Evans, W.D., Nonnemaker, J., Blahut, S., Holden, D., Farrelly, M.C., & Haviland, M.L. (2003). The effects of state counter-industry media campaigns on beliefs, attitudes, and smoking status among teens and young adults. Preventive Medicine, 37, 544-552.
  • Farrelly, M.C., Niederdeppe, J., & Yarsevich, J. (2003). Youth tobacco prevention mass media campaigns: Past, present and future. Tobacco Control, 12(Suppl. 1), i35-i47.
  • Skurka, C., Winett, L., Jarman-Miller, H., & Niederdeppe, J. (2019). All things being equal: Distinguishing proportionality and equity in moral reasoning. Social Psychology and Personality Science. doi:10.1177/1948550619862261
  • Greiner Safi A., Reyes, C., Jesch, E., Steinhardt, J., Niederdeppe, J., Skurka, C., Kalaji, M., Scolere, L., & Byrne, S. (2019). Comparing in person and internet methods to recruit low-SES populations for tobacco control policy research. Social Science & Medicine, 242, 112597.
  • Lee, J. G., Landrine, H., Martin, R. J., Matthews, D. D., Averett, P. E., & Niederdeppe, J. (2017). Reasons for caution when emphasizing health disparities for sexual and gender minority adults in public health campaigns. American Journal of Public Health, 107(8), 1223-1224.
  • Niederdeppe, J., Bigman, C., Gonzales, A., & Gollust, S. (2013). Communication about health disparities in the mass media. Journal of Communication, 63, 8-30.
  • Lundell, H., Niederdeppe, J. & Clarke, C. (2013). Public views about health causation, attributions of responsibility, and inequality. Journal of Health Communication, 18(9), 1116-1130.
  • Niederdeppe, J., Farrelly, M. C., Nonnemaker, J., Davis, K. C &, Wagner, L. (2011). Socioeconomic variation in response to campaign advertisements to promote smoking cessation. Social Science and Medicine, 72, 773-780.
  • Niederdeppe, J., Kuang, X., Crock, B.N., & Skelton, A. (2008). Media strategies to promote smoking cessation among socioeconomically disadvantaged populations: What do we know, what do we need to learn, and what should we do now? Social Science and Medicine, 67, 1343-1355.
  • Niederdeppe, J., Kuang, X., Crock, B.N., & Skelton, A. (2008). Critical steps in building the evidence base regarding media campaign effects on disadvantaged populations: A response to Fagan. Social Science and Medicine, 67, 1359-1360.
  • Niederdeppe, J., Bu, L., Borah, P., Kindig, D., & Robert, S. (2008). Message design strategies to raise public awareness of social determinants of health and population health disparities. The Milbank Quarterly, 86, 481-513.
  • Niederdeppe, J., Fiore, M. C., Baker, T., & Smith, S. S. (2008). Smoking cessation media campaigns and their effectiveness among socioeconomically advantaged and disadvantaged populations. American Journal of Public Health, 98, 916-924.
  • Rainone, N., Oodal, R., & Niederdeppe, J. (2018). The (surprising) impact of televised antidepressant direct-to-consumer advertising on the stigmatization of mental illness. Community Mental Health Journal, 54(3), 267-275.
  • Niederdeppe, J., Avery, R. J., Kellogg, M., & Mathios, A. (2017). Mixed messages, mixed outcomes: Exposure to direct-to-consumer pharmaceutical advertising for statin drugs is associated with more frequent visits to fast food restaurants and exercise. Health Communication, 32, 845-856.
  • Kruger, C., Niederdeppe, J., Byrne, S., & Avery, R. (2015). Effects of exposure to direct-to-consumer television advertising for statin drugs on food and exercise guilt. Patient Education and Counseling, 98, 1150-1155
  • Niederdeppe, J., Byrne, S., Avery, R., & Cantor, J. (2013). Exposure to direct-to-consumer pharmaceutical advertising, diagnosis with high cholesterol, and statin use. Journal of General Internal Medicine, 28(7), 886-893.
  • Byrne, S., Niederdeppe, J., Avery, R., & Cantor, J. (2013). ‘When diet and exercise are not enough’: An examination of lifestyle change inefficacy claims in direct-to-consumer advertising. Health Communication, 28, 800-813.

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