Back

Discover CALS

See how our current work and research is bringing new thinking and new solutions to some of today's biggest challenges.

Brooke Duffy

Associate Professor, Department of Communication

Headshot of Brooke Erin Duffy

Contact Information

478 Mann Library
Ithaca, NY 14853

bduffy [at] cornell.edu

Selected Publications

  • Duffy, B. E., Pinch, A., Sannon, S., & Sawey, M.(2021). The nested precarities of creative labor on social media. Social Media + Society. April-June 2021: 1–12
  • Duffy, B. E. (2020). Algorithmic precarity in cultural work (invited essay). Communication and the Public, 5 (3-4): 103-107.
  • Duffy, B. E. & Hund, E. (2019). Navigating visibility and vulnerability in social media contexts: Instagram’s authenticity bind. International Journal of Communication, 13, 4983–5002.
  • Petre, C., Duffy, B. E. & Hund, E. (2019). “Gaming the system”:  Platform paternalism and the politics of algorithmic visibility. Social Media + Society, Oct-Dec. 1–12.
  • Duffy, B. E. & Pooley, J. (2019). Idols of promotion: The triumph of self-branding in an age of precarity. Journal of Communication, 69(1), 26–48.
  • Duffy, B. E. & Chan, N. K. (2019). “You never really know who’s looking”: Imagined surveillance across social media platforms. New Media & Society, 21(1), 119–138.
  • Scolere, L., Pruchniewska, U., & Duffy, B. E. (2018). Constructing the platform-specific self-brand: The labor of social media promotion. Social Media + Society, July-Sept. 1–11.
  • Duffy, B. E., Miltner, K. & Wahlstedt, A. (2020). Policing “fake” femininity:  Anger and accusation in influencer “hateblogs.” Presented at the Association of Internet Researchers Conference (virtual), October 26-31.
  • Sawey, M. & Duffy, B. E. (2020). The valuation of (in)visible labor in the social media industries. Presented at the International Communication Association (virtual), Gold Coast, Australia, May 21-25.
  • Duffy, B. E., Pinch, A., and Sannon, S. (2019). Imagining and resisting algorithmic systems: Independent cultural workers in an era of platformization. Presented at the International Communication Association, Washington, D.C., May 21-25.
  • Petre, C., Duffy, B. E., & Hund, E. (2019). “Gaming the system”? The politics of algorithmic manipulation in digital cultural production. Presented at the International Communication Association, Washington, D.C., May 21-25.
  • Duffy, B. E. (2019). Gigs on platforms, platforms for gigs: Feminized labor in the gig economy. Presented at the International Communication Association, Washington, D.C., May 21-25.
  • ​​​​​​​Duffy, B. E. & Hund, E. (2018). Projecting and policing authenticity on Instagram. Presented at the 2018 Association of Internet Researchers, Montreal, October 10-13.
  • Poell, T., Nieborg, D., & Duffy, B. E. (2021). Platforms and cultural production. London, UK: Polity Press (in press).
  • Duffy, B. E. (2017). (Not) getting paid to do what you love: Gender, social media, and aspirational work. New Haven, CT: Yale University Press.
  • Duffy, B. E. (2013). Remake, remodel: Women’s magazines in the digital age. Champaign, IL: University of Illinois Press.

Brooke in the news