Yiwei Xu
Graduate Student, Department of Communication
Research Interests
Media psychology; health risk communication; strategic health message design and effects; social determinants of health; health policy
Education
- M.S., Communication, Cornell University
- M.A., Communication, Clemson University
- B.A., Advertising, Shanghai Normal University
Awards & Honors
- CALS Alumni Association Grant Funding, 2020, Cornell University College of Agriculture and Life Sciences.
- Cornell Fellowship recipient, 2018, Cornell University.
- Master’s Degree Candidate Research Assistant Award, 2018, Clemson University College of Behavioral, Social & Health Sciences.
- Outstanding Graduate Student, 2018, Clemson University Department of Communication.
- Outstanding Graduate Researcher, 2018, Clemson University Department of Communication.
- Outstanding Graduate of Shanghai, 2016, Ministry of Education of Shanghai.
Selected Publications
- Xu, Y., Winett, L. B., & Niederdeppe, J. (2021). Evidence of heterogeneity in the direction and magnitude of narrative effects on transportation and counterarguing across three independent samples. International Journal of Communication. 15. 5135–5157. https://ijoc.org/index.php/ijoc/article/view/17244/3564
- Xu, Y., Margolin, D., & Niederdeppe, J. (2021). Testing strategies to increase source credibility through strategic message design in the context of vaccination and vaccine hesitancy. Health Communication, 36(11), 1354-1367. https://doi.org/10.1080/10410236.2020.1751400
- Niederdeppe, J., Winett, L.B., Xu, Y., Fowler, E. F, & Gollust, S. E. (2021). Evidence-based message strategies to increase public support for state investment in early childhood education: Results from a longitudinal panel experiment. The Milbank Quarterly. 1-44. https://doi.org/10.1111/1468-0009.12534
- Winett, L. B., Niederdeppe, J., Xu, Y., Gollust, S. E., & Fowler, E. F. (2021). When “tried and true” advocacy strategies backfire: Narrative messages can undermine state legislator support for early childcare policies. The Journal of Public Interest Communications, 5(1), 45-45. https://doi.org/10.32473/jpic.v5.i1.p45
- Ash, E., Xu, Y., Jenkins, A., & Kumanyika, C. (2019). Framing use of force: An analysis of news organizations’ social media posts about police shootings. Electronic News, 13(2), 93-107. https://doi.org/10.1177/1931243119850239
- Xu, Y., Farkouh, E. K., Dunetz, C. A., Varanasi, S. L., Mathews, S., Gollust, S. E., Fowler, E. F., Moore, S., Lewis, N. A., Niederdeppe, J. (2022, May). Local TV news coverage of racial disparities in COVID-19 impacts in the US during the first wave of the pandemic, March-June 2020. Paper presented at the 72nd annual conference of the International Communication Association, Paris, France.
- Xu, Y., & Margolin, D. (2022, May). Google searches for COVID-information: When, where and what. Paper presented at the 72nd annual conference of the International Communication Association, Paris, France.
- Xu, Y., Winett, L. B., & Niederdeppe, J. (2021, May). Evidence of heterogeneity in the direction and magnitude of narrative effects on transportation and counterarguing: Three replications with three different populations. Paper presented at the 71st annual conference of the International Communication Association, Denver, CO (Virtual conference).
- Xu, Y., Margolin, D., & Niederdeppe, J. (2020, May). Testing strategies to increase source credibility through strategic message design in the context of vaccination and vaccine hesitancy. Paper presented at the annual conference of the International Communication Association, Gold Coast, Australia (Virtual conference).
- Xu, Y. (2019, August). The role of social distance in narrative persuasion for risk prevention. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Toronto, ON.
- Ash, E., Xu, Y., Jenkins, A., & Kumanyika, C. (2018, May). Framing use of force: an analysis of news organizations’ social media posts about police shootings. Paper presented at the annual conference of the International Communication Association, Prague, Czech Republic.
- Xu, Y. (2017, August). Media framing effects of public service announcements about the HPV vaccine. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Chicago, IL.