search

Writing for the Web

People come to your site to accomplish a goal or find information—quickly. Help them do this by following these tips on writing for the web:

  • Be concise. Start with your original text, then edit it down to half its size. Keep doing that until it doesn't make sense. Now use your second-to-last edit as your final copy.
  • Make it scannable. Most people scan through pages looking for headlines and keywords to guide their way. Use headers, bulleted lists, and short paragraphs to help visitors find what they're looking for.
  • Use plain language. No need to say "utilize" when you can say "use."
  • Provide links. Most people come to a site page directly from Google, not from your home page or a section landing page. If a visitor needs additional information, link to it in the text. Don't assume they will find it in your site's menus.
  • Proofread! Please.

Additional Resources