Goals & outcomes


We are aiming to design a new web presence that will allow us to:

  • Increase recruitment of high-quality academic talent, including prospective undergraduate and graduate students, post-docs, and prospective new faculty
  • Solve web accessibility obstacles for those with disabilities and meet Cornell deadlines for compliance
  • Increase interest in funding Cornell CALS initiatives and research by alumni, friends, partners and stakeholders
  • Increase awareness of our people, our impact and our expertise
  • Create an infrastructure that supports and sustains better information organization and flow 


What will success for this project look like? We'll start to see: 

  • Visitors to the CALS website intuitively find the information they’re looking for and then some
  • An increase in quality student applicants, across all programs
  • Increased top faculty recruitment
  • An increase in research funding distributed to CALS
  • Elevated CALS alumni, donor and stakeholder engagement
  • Improved program rankings–QS World University Rankings by Subject, U.S. News and World Report rankings, and others
  • Strengthened cross-campus collaboration
  • Increased frequency and quality of placements in the media, highlighting groundbreaking faculty research
  • An enhanced reputation as a thought leader through increased requests from groups outside of agriculture to participate in future-oriented conversations
  • Increased engagement of and service to New York state residents by improving access to CALS’ purpose-driven scientific findings and advancements

So what does the process look like?