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Meet the Faculty: David Wooten

David Wooten

David Wooten, professor of marketing, Charles H. Dyson School of Applied Economics and Management, College of Business

Academic focus: Self-presentation and consumption, social influences on consumption, word of mouth and competitive shopping.

Previous position: Marketing area chair, faculty director of diversity, the Alfred L. Edwards Collegiate Professor, and a professor of marketing at the Stephen M. Ross School of Business, University of Michigan

Academic background: B.A., J. Mack Robinson College of Business, Georgia State University; M.B.A and Ph.D., Stephen M. Ross School of Business, University of Michigan

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