Back

Discover CALS

See how our current work and research is bringing new thinking and new solutions to some of today's biggest challenges.

|
By J. Edward Anthony
  • Department of Communication
  • Behavior
  • Communication
Share
Is social media getting us to work more for less? Brooke Erin Duffy examines digital platforms and labor.

Stories abound of so-called social media influencers who earn thousands of dollars for a single post. The New York Times reported in July 2019 that the YouTube star du jour, Emma Chamberlain, made as much as $2 million a year from her videos alone. Being a social media influencer is glamourous, and it seems that anyone can do it—not just teenagers. Recent college grads, aspiring entrepreneurs, and work-at-home mothers have amassed huge followings and garnered advertising deals through their social media personas.

Read the full article published by Cornell Research.

Header image: Photo by dole777 on Unsplash

Keep Exploring

Movie film on a table

News

Meenakshi Khosla, doctoral student in the field of electrical and computer engineering, along with her adviser, Mert Sabuncu, associate professor of electrical and computer engineering in the College of Engineering and colleagues at Weill...
  • Computational Biology
  • Behavior
  • Biology
A turquoise tiny house on wheels

News

But inside, where tiny home builders would typically tuck away hidden storage and multi-use furniture, are a variety of energy-saving innovation demonstrations, turning it into a mobile education and outreach station. Part of the Cornell...
  • Cornell Cooperative Extension
  • Behavior
  • Communication