Back

Discover CALS

See how our current work and research is bringing new thinking and new solutions to some of today's biggest challenges.

|
By J. Edward Anthony
  • Department of Communication
  • Behavior
  • Communication
Is social media getting us to work more for less? Brooke Erin Duffy examines digital platforms and labor.

Stories abound of so-called social media influencers who earn thousands of dollars for a single post. The New York Times reported in July 2019 that the YouTube star du jour, Emma Chamberlain, made as much as $2 million a year from her videos alone. Being a social media influencer is glamourous, and it seems that anyone can do it—not just teenagers. Recent college grads, aspiring entrepreneurs, and work-at-home mothers have amassed huge followings and garnered advertising deals through their social media personas.

Read the full article published by Cornell Research.

Header image: Photo by dole777 on Unsplash

Keep Exploring

White pins that have Facebook logos on them

News

Facebook anniversaries inspire reflection, nostalgia
And although these anniversaries seem like a signature product of the social media age, they stem from newspapers’ tradition of printing historical events that happened “on this date,” said Lee Humphreys, associate professor of communication in...
  • Department of Communication
  • Behavior
  • Communication
Two men drilling technology into the side of a house

News

NSF funding to help erase upstate NY’s digital divide
Cornell faculty will collaborate with community partners around New York – through Cornell Cooperative Extension (CCE) in each county – to set up networks based on low-power wide-area network (LPWAN) technology, a form of low-frequency radio....
  • Atkinson Center
  • Community and Regional Development Institute
  • Cornell Cooperative Extension