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See how our current work and research is bringing new thinking and new solutions to some of today's biggest challenges.

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By J. Edward Anthony
  • Department of Communication
  • Behavior
  • Communication
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Is social media getting us to work more for less? Brooke Erin Duffy examines digital platforms and labor.

Stories abound of so-called social media influencers who earn thousands of dollars for a single post. The New York Times reported in July 2019 that the YouTube star du jour, Emma Chamberlain, made as much as $2 million a year from her videos alone. Being a social media influencer is glamourous, and it seems that anyone can do it—not just teenagers. Recent college grads, aspiring entrepreneurs, and work-at-home mothers have amassed huge followings and garnered advertising deals through their social media personas.

Read the full article published by Cornell Research.

Header image: Photo by dole777 on Unsplash

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