Stories abound of so-called social media influencers who earn thousands of dollars for a single post. The New York Times reported in July 2019 that the YouTube star du jour, Emma Chamberlain, made as much as $2 million a year from her videos alone. Being a social media influencer is glamourous, and it seems that anyone can do it—not just teenagers. Recent college grads, aspiring entrepreneurs, and work-at-home mothers have amassed huge followings and garnered advertising deals through their social media personas.
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