Back

Discover CALS

See how our current work and research is bringing new thinking and new solutions to some of today's biggest challenges.

Ag Business Development and Marketing Specialist

Share
  • Cornell Cooperative Extension

Lindsey Pashow, ag business development and marketing specialist with Cornell Cooperative Extension's (CCE) Harvest New York team is focused on ensuring economic viability for New York farms. Guided by a desire to see successful, sustainable farms and communities, Pashow believes that farming should not only provide a livelihood but also create the conditions for a fulfilling and meaningful life.

What inspired you to start working for CCE?

I grew up in 4-H participating in county fair, Career Explorations, Capital Day, and Citizenship Washington Focus So, I knew what 4-H was from a kid's point of view. I didn't realize there were all these other things that extension had to offer, and all these wonderful programs and jobs that were available.

My original degree was from SUNY Plattsburgh in business marketing with a minor in accounting. I received my master's degree in administration, leadership. I started out working at SUNY Plattsburgh in the study abroad office and got another degree in expeditionary studies, outdoor recreation.

My parents were Master Gardeners, and my dad was volunteering at the Cornell University E.V. Baker Agricultural Research Farm, working on the development of cold hardy grapes. And I thought, “Oh, wouldn't it be cool to start a winery one day?” My dad suggested I volunteer at the research farm and learn from the Extension experts there, to develop an understanding of what that involved.

I began as a volunteer, supporting grape research for two seasons at the Baker Farm. Kevin Iungerman, who led the research facility, encouraged me to become his technician. I later worked with Amy Ivy (CCE Clinton/Eastern NY Commercial Horticulture Program) and Elson Shields (retired Cornell Faculty), gaining hands-on experience with grapes, beneficial nematodes, and agricultural research projects. This foundation has been invaluable in my current role, where I work on harvest projects and collaborate with teams beyond my primary focus area.

Currently, I hold two titles: Agricultural Business Development Marketing Specialist and Agritourism Statewide Specialist. My work involves connecting with farms, assisting with business planning, marketing, and agritourism strategies. Interestingly, my time in the Study Abroad Office at SUNY Plattsburgh, where I explored education systems in Australia, Mexico, and England, deepened my interest in cultural exchange.

I’m part of the Global Agritourism Network which has over 600 members worldwide. Being part of this network, I see both the unique and shared challenges farms face worldwide, from climate change to local regulations. We grow different crops, we live in different areas, but the challenges cut across geography and culture.

Notable Influences

In 2016 I started working for Harvest New York. During the first year, I was tasked with organizing a meeting for the plain communities in Franklin County to explore developing a Produce Auction in Northern New York. At that point, I knew little about the plain communities in our region and felt unprepared for this task. Fortunately, I had strong support from Extension, especially Harvest New York team leader Jud Reid, who helped me learn about plain communities. There was also a farmer in Clinton County, Melissa Monty-Provost from Country Dreams Farms, who provided valuable insights, especially a female perspective on working with the Amish. Without this guidance, I would have been lost.

Building these relationships with the plain communities, particularly through the St. Lawrence Valley Produce Auction, has been one of the most impactful parts of my role. I appreciate their values and the sense of community they bring, which has deepened my understanding of diverse agricultural perspectives. Learning to listen versus speaking all the time is key to building connections.

What impacts do you hope your work will have?

My work is not just about sharing knowledge. Ensuring that farms can be economically stable and thrive is key to building successful, sustainable farms and communities. I've worked hard to develop resources, including fact sheets and webinars, to support farmers in achieving long-term success.

Farming should be a livelihood and provide enough to allow folks to enjoy life. That's my biggest goal — helping people grow and thrive.

Life outside of work

I own and operate Adirondack View Lavender, an agritourism farm in Keeseville, N.Y. Balancing my role as a single mother to two young boys, my job at Extension, and managing the farm has taught me valuable lessons in time management and business sustainability.

Keep Exploring

Paige Hansen holds products developed at the Cornell Food Venture Center.

News

BAM, a plant-based milk crafted from buckwheat and nurtured with Cornell Food Venture Center support, was in the spotlight on ABC’s “Shark Tank” March 21, when entrepreneur Paige Hansen pitched her pandemic-born creation to potential investors...
  • Cornell AgriTech
  • Food Science
A group of people have a discussion while a presentation is being given.

News

The Value of Manure project aims to help farmers understand the value of cow manure and use it as efficiently as they can, reducing reliance on nitrogen (N) based synthetic fertilizers. Jointly funded by the New York Farm Viability Institute...
  • Cornell Cooperative Extension
  • Animal Science
  • Environment