Faces of Extension: Judson Reid

Growing up on a farm in northern New York instilled a passion for the outdoors, animals, and plants. Initially, I didn’t think a career in agriculture was for me until I started searching for universities. I was drawn to Cornell's International Agriculture program, which resonated with my interests. For me, the essence of my work lies in supporting farmers; their success reflects my own.

I began my career as a Cornell Cooperative Extension (CCE) county extension agent, which came with broad responsibilities. After a couple of years, I had the chance to specialize in vegetable production, coinciding with the launch of New York’s produce auctions. The first auction started in my inaugural year at CCE, and by the end of 2024, we’ll have ten produce auctions in the state, each operating multiple times weekly. I feel fortunate that my early career aligned with this significant development in New York agriculture.

Throughout my career at CCE, I have sought to make significant contributions to the agricultural community in New York, fostering resilience and sustainability while deepening connections with farmers and their families.

My favorite environmental place is my garden, where I create cherished memories with my children. I find joy in growing and preserving food, viewing it as a form of cultural expression and goodwill towards others. Among my favorite plants are various types of Mexican peppers, which I enjoy growing, drying, and using in traditional recipes like enchiladas.

In recent years, I’ve taken on responsibilities for urban agriculture across New York, which has been immensely satisfying. Connecting with diverse audiences through a shared passion for food production is truly rewarding. My ultimate goal is to support farmers in increasing fruit and vegetable production while minimizing environmental impacts. I emphasize the importance of economically viable and socially rewarding agricultural systems. My focus is on fertility and soil health within vegetable systems, aiming to empower farmers to better understand soil nutrients and biology, thereby reducing their reliance on general-purpose fertilizers.

I draw inspiration from various influences that shape my approach. In farm visits, I prioritize listening and understanding farmers' concerns, as they may be facing significant challenges. I admire the listening skills of professionals like counselors and clergy, recognizing the value of empathy in my work. For public speaking, I look to skilled communicators like stand-up comics and musicians, appreciating their ability to engage and connect with audiences.

A pivotal piece of media that shaped my perspective on agriculture is Laura Ingalls Wilder’s "Farmer Boy." It’s a relatable story for anyone involved in agriculture in New York State.

One of the most rewarding aspects of my work is witnessing the evolution of the agricultural community over the years. I now find myself collaborating with the next generation of farmers—the adult children of those I initially worked with two decades ago. This continuity, along with the success of produce auctions that provide livelihoods for many families, reinforces my dedication to the field. I cherish the relationships I’ve built, from celebrating weddings to sharing in moments of loss, highlighting how these personal connections enrich my professional life.