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  • Cornell Craft Beverage Institute
  • Food Science
  • Cornell AgriTech

ENOCERT 202 Certification Course: Tasting Room Sales Strategies (In-person*)
May 11, 2022 Register Here
Course has a minimum enrollment requirement. Course will be capped at 24 participants.

Overview: Most consumers’ first contact with the New York wine industry is in a tasting room, so understanding their interests, motivations, and educational needs is key to promoting the industry as a whole and increasing individual sales.  In this course, participants will learn how to engage guests to create a fun and profitable tasting room experience.

Learning Objectives:
1. To understand the most common types of wine consumers and their buying habits
2. To understand the factors driving tasting room sales in New York
3. To understand how to build a positive consumer experience

*In-person workshops require participants to be fully vaccinated (2 shot series of Pfizer/Moderna or 1 shot series of J&J) or proof of a negative test within, 72 hours for an FDA approved PCR test of the workshop start date or 6 hours for an FDA approved antigen test, of each morning of the workshop.

Date & Time

May 11, 2022
8:30 am - 5:00 pm


More information about this event.

Contact Information

Ms. Cortni Stahl



Food Science

Cornell Craft Beverage Institute

Cornell Craft Beverage Institute

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