ENOCERT 202 Certification Course: Tasting Room Sales Strategies (In-person*)
May 11, 2022 Register Here
Course has a minimum enrollment requirement. Course will be capped at 24 participants.
Overview: Most consumers’ first contact with the New York wine industry is in a tasting room, so understanding their interests, motivations, and educational needs is key to promoting the industry as a whole and increasing individual sales. In this course, participants will learn how to engage guests to create a fun and profitable tasting room experience.
1. To understand the most common types of wine consumers and their buying habits
2. To understand the factors driving tasting room sales in New York
3. To understand how to build a positive consumer experience
*In-person workshops require participants to be fully vaccinated (2 shot series of Pfizer/Moderna or 1 shot series of J&J) or proof of a negative test within, 72 hours for an FDA approved PCR test of the workshop start date or 6 hours for an FDA approved antigen test, of each morning of the workshop.
Date & Time
May 11, 2022
8:30 am - 5:00 pm
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