Chao Yu

Visiting Lecturer, Department of Communication

Chao Yu is a Visiting Lecturer in the Department of Communication at Cornell University. Yu’s research interests include online communication behaviors with a focus on individual motivations in crowdsourcing platforms and their impacts on collective behaviors. He is especially interested in topics of social status, homophily, and inequality. Yu earned a B.A. in Journalism from Peking University, a M.S. and a Ph.D. in Communication from Cornell University.

Courses Taught

COMM 2200: Media Communication
COMM 2450: Communication and Technology
COMM 2010: Oral Communication

Contact Information

487B Mann Library Building

Ithaca, NY 14853

cy395 [at] cornell.edu

Publications

Journal Publications

Yu, C.*, Liao, W.*, & Margolin, D.B. (forthcoming). “The differential impacts of blinded online reviews: Comparing socio-emotional features of guest and host reviews on Airbnb”, Telematics and Informatics. (*equal contribution)
Yu, C., Margolin, D. B., Fownes, J. R., Eiseman, D. L., Chatrchyan, A. M., & Allred, S. B. (2021). Tweeting about climate: Which politicians speak up and what do they speak up about?. Social Media+ Society, 7(3), 20563051211033815.
Yu, C., & Margolin, D.B. (2021). The disproportion of crowd wisdom: The impact of status seeking on Yelp reviews. PLoS ONE, 16(6), e0252157.
Yu, C., & Margolin, D.B. (2021). Food “taste” on Yelp: Displays of cultural omnivorousness and authenticity in dining choices and online reviews. Food, Culture & Society, 1–21. https://doi.org/10.1080/15528014.2021.1962627
Fownes, J. R., Yu, C., & Margolin, D.B. (2018). Twitter and climate change. Sociology Compass, 12(6), e12587.

Chao in the news

News

February 8, 2023

Same-race reviews reduce inequality in Airbnb bookings

White Airbnb guests’ preference for white hosts unexpectedly is offset by the influence of same-race reviews, new Cornell research finds.

Department of Communication
Development Sociology
Behavior