Bia Alvarez supports the communication needs for the Produce Safety Alliance (PSA) team. Bia has expertise in graphic design, layout design, website design, communications, and digital marketing. She holds a Bachelor of Fine Arts from the Rochester Institute of Technology. Prior to joining the PSA, in August 2024, Bia founded and led Tryz Studio, a design studio specializing in custom branding and website design to help small entrepreneurs build visually compelling brands with a strong digital presence.