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Job Opening: Content Manager

The College of Agriculture and Life Sciences is a pioneer of purpose-driven science and Cornell University’s second largest population of students, faculty and staff. We work across disciplines to tackle the challenges of our time through world-renowned research, education and outreach. The questions we probe and the answers we seek focus on three overlapping concerns: natural and human systems; food, energy and environmental resources; and social, physical and economic well-being.

The CALS Office of Marketing and Communications provides leadership and expertise in strategic communications and branding to raise the visibility of the College of Agriculture and Life Sciences and its world-renowned scientific discoveries. We tell the stories and show the impact of CALS' life-changing research, education and outreach through a digital-first strategy that leverages campus partnerships and news media to reach key audiences, which include current and prospective students, faculty and staff, alumni and state and federal partners.

The Content Manager, who reports to the Associate Director as part of our strategic content unit, plays a major role in increasing the awareness and communicating the scientific impact of CALS, including its departments/schools, faculty, staff, students and alumni, across a wide spectrum of internal and external audiences to strengthen the college’s reputation among key stakeholders. Tasks include assigning, writing and creating content for print and digital channels; assisting with the management of social media content; interpreting, recommending and developing draft press releases, articles or op eds on behalf of CALS research findings; maintaining knowledge of industry best practices; creating content that reflects the college brand and office’s strategic priorities; ensure voice is consistent across channels reflecting college brand elements; project management and strategic project planning.

The Content Manager will also become embedded in the CALS community to identify relevant college content that falls within our strategic priorities and will help develop and implement strategies to create, distribute and track content for distribution via college-owned channels and coordinate distribution via university-owned channels. Storytelling demands creativity and a knack for writing compelling story text and headlines, teasers, social content and digital newsletter leads. Will team-up with digital communications director and communications coordinator while managing freelance/student talent for content with maximum impact. Work collaboratively with Cornell’s University Relations News and Media Relations staff on media releases and Cornell Chronicle coverage based on faculty research, appointments and other college news. Some travel may be required for face-to-face meetings, interviews or industry events, estimated to be 5% of time or less.

Visa sponsorship and relocation assistance are not available for this position.

Required Qualifications

  • Bachelor’s degree and 3-5 years of related experience in journalism or public relations, or equivalent combination of education and experience.
  • Must be an experienced, ambitious, deadline-driven writer and publicist with a strong work ethic.
  • Experience with social media metrics, managing third-party social networks and multimedia/visual storytelling.
  • Versatility as a writer; must be able to communicate complex scientific topics well using various approaches and media types; Ability to follow, edit and enforce AP Style/CALS style guide rules.
  • Creative problem-solving and collaboration skills.
  • Ability to build positive relationships with a wide variety of individuals within the college, university and within the CALS stakeholder community.
  • Ability to work independently and use sound judgment in decision making, including setting and managing multiple priorities, flexibility in handling and prioritizing those priorities and meeting competing deadlines in a fast-paced environment. Strong project and time management skills.
  • Ability to turn story tips/leads into a variety of online and print content types in line with strategic editorial priorities.
  • Possession of a valid U.S. passport without travel restrictions.
  • Valid U.S. driver’s license is required.
  • Must have the flexibility to work more than 40 hours per week, including evening or weekend work when business needs warrant.

Preferred Qualifications

  • Experience working in an academic environment and/or in communicating scientific topics to a general audience.
  • Experience with audio and video production, photography and editing software.
  • Experience with content management systems especially Drupal 7/8 and digital asset management systems.
  • Experience with Abobe Creative Suite including Photoshop, Lightroom, Premiere and InDesign, and Microsoft Office.
  • Experience with basic HTML, Canva, Trello and cloud-based storage solutions such as Box.
  • Knowledge of Cornell University as well as the College of Agriculture and Life Sciences.
  • Familiarity with digital photography best practices and gear.
  • Basic understanding of email marketing programs like Mailchimp and Pardot.

To Apply

To apply or to view the complete job description, follow the instructions below:

  • Applications must include a cover letter, resume and work samples to be considered.
  • Submit up to five bylined work samples demonstrating proficiency in journalism writing and editing.
  • Combine your resume, cover letter and samples into one .pdf before uploading.
  • Apply by March 11, 2019.

Internal Candidates

If you currently work at Cornell University, visit hr.cornell.edu/jobs and follow the prompts for internal candidates. Once in Workday, search for Job WDR-00018017.

External Candidates

External candidates must visit this webpage for links to apply.